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File conversion tools:Which brands are most popular in search?

In August 2026, PDF24 was the most searched among file conversion tools worldwide, with an estimated 1M branded searches and 46.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PDF2446.3%
  2. Convertio25.4%
  3. CloudConvert20.8%
  4. FreeConvert4.2%
  5. Magento3.1%
  6. Zamzar0.13%

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Share of SearchLeaderboard

Compare the file conversion tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among file conversion tools worldwide, by month

Share of Search by month for PDF24, Convertio, CloudConvert, FreeConvert, Magento. The figures are in the table below the chart.

View monthly share of search table
MonthPDF24ConvertioCloudConvertFreeConvertMagentoZamzar
Oct 202546.5%25.6%20.9%2.8%4.1%0.2%
Nov 202546.8%25.8%21.1%2.8%3.3%0.17%
Dec 202544%24%24%4%3.8%0.24%
Jan 202648.7%21.9%21.9%3.6%3.6%0.21%
Feb 202648.8%22%22%3.6%3.5%0.21%
Mar 202643.8%24.1%24.1%4%3.8%0.24%
Apr 202641.9%23%28.2%3.8%2.9%0.23%
May 202644.1%24.3%24.3%4%3.1%0.19%
Jun 202646.5%25.6%20.9%4.2%2.7%0.17%
Jul 202646.5%25.6%20.9%4.2%2.6%0.17%
Aug 202646.3%25.4%20.8%4.2%3.1%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.PDF24

    46.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Convertio

    25.4%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.CloudConvert

    20.8%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.FreeConvert

    4.2%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Magento

    3.1%

    Held 5th. 67.8K estimated branded searches, +19.4% vs prior month. Share +0.5 points.

  6. 6.Zamzar

    0.13%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among file conversion tools worldwide?

In August 2026, PDF24 was the most searched among file conversion tools worldwide, with an estimated 1M branded searches and 46.3% estimated Share of Search within this set. Convertio is in 2nd place, 20.8 percentage points behind at 25.4% Share of Search.

Global file conversion tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PDF2446.5% → 46.3%48.8%Feb 202641.9%Apr 20261st
Convertio25.6% → 25.4%25.8%Nov 202521.9%Jan 20262nd
CloudConvert20.9% → 20.8%28.2%Apr 202620.8%Aug 20263rd
FreeConvert2.8% → 4.2%4.2%Jul 20262.8%Oct 20255th → 4th
Magento4.1% → 3.1%4.1%Oct 20252.6%Jul 20264th → 5th
Zamzar0.2% → 0.13%0.24%Mar 20260.13%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, FreeConvert’s estimated Share of Search among file conversion tools worldwide increased from 2.8% to 4.2%.
  • Across the 11 months ending August 2026, Magento’s estimated Share of Search among file conversion tools worldwide decreased from 4.1% to 3.1%.
  • Across the 11 months ending August 2026, PDF24’s estimated Share of Search among file conversion tools worldwide peaked at 48.8% in February 2026 and was lowest at 41.9% in April 2026.
  • Across the 11 months ending August 2026, Convertio’s estimated Share of Search among file conversion tools worldwide peaked at 25.8% in November 2025 and was lowest at 21.9% in January 2026.
  • Across the 11 months ending August 2026, CloudConvert’s estimated Share of Search among file conversion tools worldwide peaked at 28.2% in April 2026 and was lowest at 20.8% in August 2026.
  • Across the 11 months ending August 2026, FreeConvert’s estimated Share of Search among file conversion tools worldwide peaked at 4.2% in July 2026 and was lowest at 2.8% in October 2025.
  • Across the 11 months ending August 2026, Magento’s estimated Share of Search among file conversion tools worldwide peaked at 4.1% in October 2025 and was lowest at 2.6% in July 2026.
  • Across the 11 months ending August 2026, FreeConvert rose from 5th to 4th among file conversion tools worldwide.
  • Across the 11 months ending August 2026, Magento fell from 4th to 5th among file conversion tools worldwide.
  • Across the 11 months ending August 2026, PDF24, Convertio, CloudConvert and Zamzar held steady: their estimated Share of Search among file conversion tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for file conversion tools worldwide in August 2026?

  1. Estimated monthly branded searches for FreeConvert worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Zamzar worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

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