Convertio vs FreeConvert:Which is more popular by branded search?
In August 2026, Convertio had more branded searches than FreeConvert among file conversion tools worldwide. Convertio was estimated to have 550K branded searches compared to FreeConvert’s 90.5K, and held a 25.4% Share of Search versus FreeConvert’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Convertio or FreeConvert?
Compare the file conversion tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Convertio, FreeConvert. The figures are in the table below the chart.
View monthly share of search table
| Month | PDF24 | Convertio | CloudConvert | FreeConvert | Magento | Zamzar |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 25.6% | 20.9% | 2.8% | 4.1% | 0.2% |
| Nov 2025 | 46.8% | 25.8% | 21.1% | 2.8% | 3.3% | 0.17% |
| Dec 2025 | 44% | 24% | 24% | 4% | 3.8% | 0.24% |
| Jan 2026 | 48.7% | 21.9% | 21.9% | 3.6% | 3.6% | 0.21% |
| Feb 2026 | 48.8% | 22% | 22% | 3.6% | 3.5% | 0.21% |
| Mar 2026 | 43.8% | 24.1% | 24.1% | 4% | 3.8% | 0.24% |
| Apr 2026 | 41.9% | 23% | 28.2% | 3.8% | 2.9% | 0.23% |
| May 2026 | 44.1% | 24.3% | 24.3% | 4% | 3.1% | 0.19% |
| Jun 2026 | 46.5% | 25.6% | 20.9% | 4.2% | 2.7% | 0.17% |
| Jul 2026 | 46.5% | 25.6% | 20.9% | 4.2% | 2.6% | 0.17% |
| Aug 2026 | 46.3% | 25.4% | 20.8% | 4.2% | 3.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Convertio and FreeConvert comparison changed over the last 12 months?
3 findings
- Convertio was ahead of FreeConvert in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Convertio’s estimated Share of Search among file conversion tools worldwide moved from 25.6% to 25.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, FreeConvert’s estimated Share of Search among file conversion tools worldwide moved from 2.8% to 4.2%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
How did search popularity change for file conversion tools worldwide in August 2026?
1 change
Estimated monthly branded searches for FreeConvert worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Convertio’s and FreeConvert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Convertio
1 branded search term
- convertio
FreeConvert
1 branded search term
- free convert
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.