Brandwave

Continental vs Maxxis:Which is searched more?

In September 2026, Continental had more branded searches than Maxxis among truck tires brands worldwide. Continental was estimated to have 124K branded searches compared to Maxxis’ 90.5K, and held a 4.5% Share of Search versus Maxxis’ 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among truck tires brands worldwide in September 2026Which is more popular in search, Continental or Maxxis?
Continental4.5%124K searches
vs
Maxxis3.3%90.5K searches

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Which is more popular in search, Continental or Maxxis?

Compare the truck tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Continental and Maxxis among truck tires brands worldwide, by month

Share of Search by month for Continental, Maxxis. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearPirelliHankookContinentalMaxxis
Oct 202549.1%14.7%14.7%9.9%5.4%3.8%2.4%
Nov 202545.5%16.7%13.6%11.2%6.1%4.2%2.7%
Dec 202549.4%14.8%14.8%9.9%4.5%4.1%2.4%
Jan 202647.2%17.3%14.2%9.5%5.2%3.9%2.8%
Feb 202644.2%19.9%13.3%10.9%4.9%4.1%2.7%
Mar 202647.2%17.3%14.2%9.5%5.2%3.9%2.8%
Apr 202650.2%15.1%12.3%10.1%5.5%3.8%3%
May 202650.5%15.2%12.4%10.1%4.5%4.2%3%
Jun 202652%12.8%12.8%10.4%4.7%4.3%3.1%
Jul 202651.5%15.4%12.6%8.4%4.6%4.2%3.1%
Aug 202652.7%12.9%12.9%8.6%4.7%4.9%3.2%
Sep 202644.9%16.6%13.5%11.1%6.1%4.5%3.3%

How has the Continental and Maxxis comparison changed over the last 12 months?

  • Continental was ahead of Maxxis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Continental’s estimated Share of Search among truck tires brands worldwide moved from 3.8% to 4.5%, and its estimated monthly branded searches moved from 140K to 124K.
  • Across the 12 months ending September 2026, Maxxis’ estimated Share of Search among truck tires brands worldwide moved from 2.4% to 3.3%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for truck tires brands worldwide in September 2026?

  1. In September 2026, Hankook overtook Continental to rank 5th among truck tires brands worldwide, with 6.1% estimated Share of Search.

  2. Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.

Other head-to-heads among truck tires brands

How each brand is measured

Brandwave collects information about searches that people make online using Continental’s and Maxxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

2 branded search terms

  • continental tires
  • continental tyres

Maxxis

1 branded search term

  • maxxis

How the Brand Demand Index is measured

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