Brandwave

Codesmith vs General Assembly:Which is more popular?

In September 2026, General Assembly had more branded searches than Codesmith among coding bootcamps worldwide. General Assembly had about 33,100 branded searches, while Codesmith had 2,900. General Assembly made up 6.1% of all coding bootcamp searches we track, and Codesmith accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about coding bootcamps, Codesmith appeared in two of the four answers and General Assembly in one. Codesmith was mentioned before General Assembly in every answer that named either.

Among coding bootcamps worldwide in September 2026

Who do people search for more?

General Assembly, about 11 searches for every 1 for Codesmith

General Assembly 33.1K searchesCodesmith 2.9K searches

Who does AI mention more?

Codesmith, mentioned in 2 of 4 answers, General Assembly in 1

Codesmith in 2 of 4General Assembly in 1 of 4

Who does AI recommend more?

Codesmith, named ahead of General Assembly in 2 of 2 answers

Codesmith first in 2General Assembly never first

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Top coding bootcamps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Codesmith was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. General Assembly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Codesmith was listed before General Assembly in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springboard1st
  2. TripleTen2nd
  3. Codesmith3rd
  4. Fullstack Academy4th
  5. Flatiron School5th
  6. The Odin Project6th
  7. freeCodeCamp7th
  8. General Assembly8th
  9. Le Wagon–
  10. Ironhack–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Odin Project3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TripleTen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Springboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • freeCodeCamp2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fullstack Academy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Codesmith2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flatiron School2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • General Assembly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Le Wagon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ironhack0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about coding bootcamps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Codesmith or General Assembly more popular in search?

This chart shows how often people search Google for Codesmith and General Assembly by name. Each line represents a brand's share of searches for all 11 coding bootcamps we track, month by month, from English-language searches worldwide.

Codesmith and General Assembly among coding bootcamps worldwide, by month

Share of searches by month for General Assembly, Codesmith. The figures are in the table below the chart.

View monthly share of searches table
MonthfreeCodeCampThe Odin ProjectTripleTenGeneral AssemblySpringboardLe WagonIronhackFullstack AcademyCodesmithFlatiron SchoolCode Institute
Oct 202556.3%11.3%11.3%7.6%2.4%4.1%2.3%1.5%1.9%0.67%0.67%
Nov 202559.5%9.8%12%6.5%2.1%4.4%2.4%1.6%0.47%0.57%0.57%
Dec 202562.8%10.3%10.3%5.7%1.9%3.8%2.1%1.4%0.5%0.75%0.5%
Jan 202661.3%10.1%10.1%6.7%3.2%3.7%2%1.3%0.4%0.73%0.48%
Feb 202665.8%8.9%8.9%5.9%2.3%4%1.8%0.97%0.43%0.64%0.43%
Mar 202666.6%9%9%6%2.8%3.3%1.5%0.8%0.36%0.43%0.36%
Apr 202665.5%8.8%8.8%4.8%4.1%4%1.4%1.2%0.43%0.52%0.43%
May 202665.2%10.7%8.8%4.8%3.3%3.2%1.4%1.2%0.43%0.51%0.43%
Jun 202666.2%10.9%8.9%4%3.4%2.7%1.2%1.5%0.43%0.43%0.43%
Jul 202667.3%11.1%9.1%3.3%2.8%2.7%1.2%1.2%0.53%0.44%0.35%
Aug 202666.8%11%9%3.3%3.4%2.7%1.2%1.5%0.44%0.44%0.29%
Sep 202667.9%9.1%7.5%6.1%2.8%2.7%1.5%1.2%0.53%0.35%0.3%

How has the Codesmith and General Assembly comparison changed over the last 12 months?

3 findings
  • General Assembly was ahead of Codesmith in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Codesmith’s share of searches among coding bootcamps worldwide moved from 1.9% to 0.53%, and its estimated monthly branded searches moved from 9.9K to 2.9K.
  • Across the 12 months ending September 2026, General Assembly’s share of searches among coding bootcamps worldwide moved from 7.6% to 6.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for coding bootcamps worldwide in September 2026?

2 changes

  1. In September 2026, General Assembly overtook Springboard to rank 4th among coding bootcamps worldwide, with 6.1% of the searches.

  2. Estimated monthly branded searches for Codesmith worldwide fell 70.7% over 12 measured months, from 9.9K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Codesmith’s and General Assembly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Codesmith

1 branded search term

  • codesmith

General Assembly

1 branded search term

  • general assembly

How the Brand Demand Index is measured

Other head-to-heads among coding bootcamps

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