Brandwave

General Assembly vs The Odin Project:Which is more popular?

In September 2026, The Odin Project had more branded searches than General Assembly among coding bootcamps worldwide. The Odin Project had about 49,500 branded searches, while General Assembly had 33,100. The Odin Project made up 9.1% of all coding bootcamp searches we track, and General Assembly accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about coding bootcamps, The Odin Project appeared in three of the four answers and General Assembly in one. The Odin Project was mentioned before General Assembly in two out of three answers that named either.

Among coding bootcamps worldwide in September 2026

Who do people search for more?

The Odin Project, about 50% more searches than General Assembly

The Odin Project 49.5K searchesGeneral Assembly 33.1K searches

Who does AI mention more?

The Odin Project, mentioned in 3 of 4 answers, General Assembly in 1

The Odin Project in 3 of 4General Assembly in 1 of 4

Who does AI recommend more?

The Odin Project, named ahead of General Assembly in 2 of 3 answers

The Odin Project first in 2General Assembly first in 1

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Top coding bootcamps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Odin Project was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. General Assembly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Odin Project was listed before General Assembly in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springboard1st
  2. TripleTen2nd
  3. Codesmith3rd
  4. Fullstack Academy4th
  5. Flatiron School5th
  6. The Odin Project6th
  7. freeCodeCamp7th
  8. General Assembly8th
  9. Le Wagon–
  10. Ironhack–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Odin Project3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TripleTen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Springboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • freeCodeCamp2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fullstack Academy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Codesmith2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flatiron School2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • General Assembly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Le Wagon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ironhack0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about coding bootcamps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is General Assembly or The Odin Project more popular in search?

This chart shows how often people search Google for General Assembly and The Odin Project by name. Each line represents a brand's share of searches for all 11 coding bootcamps we track, month by month, from English-language searches worldwide.

General Assembly and The Odin Project among coding bootcamps worldwide, by month

Share of searches by month for The Odin Project, General Assembly. The figures are in the table below the chart.

View monthly share of searches table
MonthfreeCodeCampThe Odin ProjectTripleTenGeneral AssemblySpringboardLe WagonIronhackFullstack AcademyCodesmithFlatiron SchoolCode Institute
Oct 202556.3%11.3%11.3%7.6%2.4%4.1%2.3%1.5%1.9%0.67%0.67%
Nov 202559.5%9.8%12%6.5%2.1%4.4%2.4%1.6%0.47%0.57%0.57%
Dec 202562.8%10.3%10.3%5.7%1.9%3.8%2.1%1.4%0.5%0.75%0.5%
Jan 202661.3%10.1%10.1%6.7%3.2%3.7%2%1.3%0.4%0.73%0.48%
Feb 202665.8%8.9%8.9%5.9%2.3%4%1.8%0.97%0.43%0.64%0.43%
Mar 202666.6%9%9%6%2.8%3.3%1.5%0.8%0.36%0.43%0.36%
Apr 202665.5%8.8%8.8%4.8%4.1%4%1.4%1.2%0.43%0.52%0.43%
May 202665.2%10.7%8.8%4.8%3.3%3.2%1.4%1.2%0.43%0.51%0.43%
Jun 202666.2%10.9%8.9%4%3.4%2.7%1.2%1.5%0.43%0.43%0.43%
Jul 202667.3%11.1%9.1%3.3%2.8%2.7%1.2%1.2%0.53%0.44%0.35%
Aug 202666.8%11%9%3.3%3.4%2.7%1.2%1.5%0.44%0.44%0.29%
Sep 202667.9%9.1%7.5%6.1%2.8%2.7%1.5%1.2%0.53%0.35%0.3%

How has the General Assembly and The Odin Project comparison changed over the last 12 months?

3 findings

How did search popularity change for coding bootcamps worldwide in September 2026?

2 changes

  1. In September 2026, General Assembly overtook Springboard to rank 4th among coding bootcamps worldwide, with 6.1% of the searches.

  2. In September 2026, The Odin Project lost share of searches among coding bootcamps worldwide, from 11% to 9.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using General Assembly’s and The Odin Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

General Assembly

1 branded search term

  • general assembly

The Odin Project

1 branded search term

  • the odin project

How the Brand Demand Index is measured

Other head-to-heads among coding bootcamps

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