Brandwave

Code Institute vs Springboard:Which is more popular?

In September 2026, Springboard had more branded searches than Code Institute among coding bootcamps worldwide. Springboard had about 15,200 branded searches, while Code Institute had 1,600. Springboard made up 2.8% of all coding bootcamp searches we track, and Code Institute accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about coding bootcamps, Springboard appeared in three of the four answers and Code Institute in none.

Among coding bootcamps worldwide in September 2026

Who do people search for more?

Springboard, about 9 searches for every 1 for Code Institute

Springboard 15.2K searchesCode Institute 1.6K searches

Who does AI mention more?

Springboard, mentioned in 3 of 4 answers, Code Institute in 0

Springboard in 3 of 4Code Institute in 0 of 4

Who does AI recommend more?

Springboard, the only one of the two named

Springboard first in 3Code Institute never named

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Top coding bootcamps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Springboard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Code Institute did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springboard1st
  2. TripleTen2nd
  3. Codesmith3rd
  4. Fullstack Academy4th
  5. Flatiron School5th
  6. The Odin Project6th
  7. freeCodeCamp7th
  8. General Assembly8th
  9. Le Wagon–
  10. +1 more
  11. Code Institute–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Odin Project3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TripleTen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Springboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • freeCodeCamp2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fullstack Academy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Codesmith2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flatiron School2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • General Assembly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Le Wagon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Code Institute0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about coding bootcamps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Code Institute or Springboard more popular in search?

This chart shows how often people search Google for Code Institute and Springboard by name. Each line represents a brand's share of searches for all 11 coding bootcamps we track, month by month, from English-language searches worldwide.

Code Institute and Springboard among coding bootcamps worldwide, by month

Share of searches by month for Springboard, Code Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthfreeCodeCampThe Odin ProjectTripleTenGeneral AssemblySpringboardLe WagonIronhackFullstack AcademyCodesmithFlatiron SchoolCode Institute
Oct 202556.3%11.3%11.3%7.6%2.4%4.1%2.3%1.5%1.9%0.67%0.67%
Nov 202559.5%9.8%12%6.5%2.1%4.4%2.4%1.6%0.47%0.57%0.57%
Dec 202562.8%10.3%10.3%5.7%1.9%3.8%2.1%1.4%0.5%0.75%0.5%
Jan 202661.3%10.1%10.1%6.7%3.2%3.7%2%1.3%0.4%0.73%0.48%
Feb 202665.8%8.9%8.9%5.9%2.3%4%1.8%0.97%0.43%0.64%0.43%
Mar 202666.6%9%9%6%2.8%3.3%1.5%0.8%0.36%0.43%0.36%
Apr 202665.5%8.8%8.8%4.8%4.1%4%1.4%1.2%0.43%0.52%0.43%
May 202665.2%10.7%8.8%4.8%3.3%3.2%1.4%1.2%0.43%0.51%0.43%
Jun 202666.2%10.9%8.9%4%3.4%2.7%1.2%1.5%0.43%0.43%0.43%
Jul 202667.3%11.1%9.1%3.3%2.8%2.7%1.2%1.2%0.53%0.44%0.35%
Aug 202666.8%11%9%3.3%3.4%2.7%1.2%1.5%0.44%0.44%0.29%
Sep 202667.9%9.1%7.5%6.1%2.8%2.7%1.5%1.2%0.53%0.35%0.3%

How has the Code Institute and Springboard comparison changed over the last 12 months?

3 findings
  • Springboard was ahead of Code Institute in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Code Institute’s share of searches among coding bootcamps worldwide moved from 0.67% to 0.3%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
  • Across the 12 months ending September 2026, Springboard’s share of searches among coding bootcamps worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 13.1K to 15.2K.

How did search popularity change for coding bootcamps worldwide in September 2026?

3 changes

  1. In September 2026, General Assembly overtook Springboard to rank 4th among coding bootcamps worldwide, with 6.1% of the searches.

  2. In September 2026, Springboard lost share of searches among coding bootcamps worldwide, from 3.4% to 2.8%.

  3. Estimated monthly branded searches for Code Institute worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Code Institute’s and Springboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Code Institute

1 branded search term

  • code institute

Springboard

2 branded search terms

  • springboard bootcamp
  • springboard course

How the Brand Demand Index is measured

Other head-to-heads among coding bootcamps

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