Brandwave

Cobble Hill vs Springbok:Which is more popular?

In September 2026, Cobble Hill had more branded searches than Springbok among jigsaw puzzle brands worldwide. Cobble Hill had about 9,900 branded searches, while Springbok had 6,600. Cobble Hill made up 3.4% of all jigsaw puzzle brand searches we track, and Springbok accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, Cobble Hill and Springbok each appeared in three of the five answers. Cobble Hill was mentioned before Springbok in three out of four answers that named either.

Among jigsaw puzzle brands worldwide in September 2026

Who do people search for more?

Cobble Hill, about 50% more searches than Springbok

Cobble Hill 9.9K searchesSpringbok 6.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Cobble Hill in 3 of 5Springbok in 3 of 5

Who does AI recommend more?

Cobble Hill, named ahead of Springbok in 3 of 4 answers

Cobble Hill first in 3Springbok first in 1

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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cobble Hill was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Springbok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cobble Hill was listed before Springbok in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Buffalo Games2nd
  3. Cobble Hill3rd
  4. White Mountain Puzzles4th
  5. Springbok5th
  6. Pomegranate6th
  7. Clementoni7th
  8. New York Puzzle Company8th
  9. Wasgij–
  10. Gibsons–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about jigsaw puzzle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cobble Hill or Springbok more popular in search?

This chart shows how often people search Google for Cobble Hill and Springbok by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.

Cobble Hill and Springbok among jigsaw puzzle brands worldwide, by month

Share of searches by month for Cobble Hill, Springbok. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

How has the Cobble Hill and Springbok comparison changed over the last 12 months?

3 findings
  • Cobble Hill was ahead of Springbok in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cobble Hill’s share of searches among jigsaw puzzle brands worldwide moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Springbok’s share of searches among jigsaw puzzle brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Cobble Hill worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cobble Hill’s and Springbok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cobble Hill

1 branded search term

  • cobble hill puzzles

Springbok

1 branded search term

  • springbok puzzles

How the Brand Demand Index is measured

Other head-to-heads among jigsaw puzzle brands

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