Brandwave

Clover vs Susan Bates:Which is more popular?

In September 2026, Susan Bates had more branded searches than Clover among crochet hooks brands worldwide. Susan Bates had about 1,000 branded searches, while Clover had 880. Susan Bates made up 0.28% of all crochet hooks brand searches we track, and Clover accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about crochet hooks brands, both Clover and Susan Bates appeared in all five answers. Clover was mentioned before Susan Bates in four out of five answers.

Among crochet hooks brands worldwide in September 2026

Who do people search for more?

Susan Bates, about 14% more searches than Clover

Susan Bates 1K searchesClover 880 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Clover in 5 of 5Susan Bates in 5 of 5

Who does AI recommend more?

Clover, named ahead of Susan Bates in 4 of 5 answers

Clover first in 4Susan Bates first in 1

Follow Clover vs Susan Bates and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top crochet hooks brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Clover and Susan Bates showed up in all five answers. Clover was listed before Susan Bates in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clover1st
  2. Susan Bates2nd
  3. Tulip3rd
  4. Boye4th
  5. Addi–
  6. KnitPro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Susan Bates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tulip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnitPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crochet hooks brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Clover or Susan Bates more popular in search?

This chart shows how often people search Google for Clover and Susan Bates by name. Each line represents a brand's share of searches for all six crochet hooks brands we track, month by month, from English-language searches worldwide.

Clover and Susan Bates among crochet hooks brands worldwide, by month

Share of searches by month for Susan Bates, Clover. The figures are in the table below the chart.

View monthly share of searches table
MonthAddiBoyeKnitProTulipSusan BatesClover
Oct 202589.8%3%5.4%1.3%0.32%0.21%
Nov 202587.7%2.9%6.5%2.4%0.31%0.24%
Dec 202586.8%3.5%6.4%2.9%0.31%0.21%
Jan 202682.5%5%9.1%2.7%0.44%0.27%
Feb 202686%5.2%6.3%1.9%0.37%0.29%
Mar 202688.5%4.4%5.3%1.3%0.31%0.24%
Apr 202688.2%5.3%4.3%1.6%0.29%0.26%
May 202689.1%4.4%4.4%1.6%0.3%0.26%
Jun 202689.5%4.4%3.6%2%0.26%0.3%
Jul 202688.8%4.4%4.4%1.9%0.29%0.26%
Aug 202687.9%5.3%4.3%1.9%0.29%0.29%
Sep 202684.9%7.6%5.1%1.9%0.28%0.25%

How has the Clover and Susan Bates comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Clover took it in June 2026, Susan Bates took it in July 2026.
  • Across the 12 months ending September 2026, Clover’s share of searches among crochet hooks brands worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, Susan Bates’ share of searches among crochet hooks brands worldwide moved from 0.32% to 0.28%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for crochet hooks brands worldwide in September 2026?

2 changes

  1. In September 2026, Susan Bates rose from 6th to 5th among crochet hooks brands worldwide.

  2. In September 2026, Clover fell from 5th to 6th among crochet hooks brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clover’s and Susan Bates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clover

1 branded search term

  • clover needlecraft

Susan Bates

1 branded search term

  • susan bates

How the Brand Demand Index is measured

Other head-to-heads among crochet hooks brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free