Clover vs Singer:Which is searched more?
In September 2026, Singer had more branded searches than Clover among needle threader brands worldwide. Singer had about 14,800 branded searches, while Clover had 2,020. Singer made up 6.7% of all needle threader brand searches we track, and Clover accounted for 0.91%. These are worldwide searches for English-language branded terms.
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Is Clover or Singer more popular in search?
Compare the needle threader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Singer, Clover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Janome | Bernina | Singer | Bohin | Dritz | Clover |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 43.5% | 6.3% | 2.3% | 1.2% | 0.72% |
| Nov 2025 | 50.8% | 40% | 4.8% | 2.6% | 1.1% | 0.78% |
| Dec 2025 | 51.8% | 39.6% | 4.8% | 2.1% | 1.1% | 0.66% |
| Jan 2026 | 50.5% | 41.2% | 4.7% | 1.7% | 1.1% | 0.82% |
| Feb 2026 | 51.4% | 40.6% | 4.8% | 1.4% | 1.1% | 0.71% |
| Mar 2026 | 53.6% | 37.9% | 4.9% | 1.8% | 0.98% | 0.79% |
| Apr 2026 | 52.4% | 38.3% | 5.4% | 2% | 1.1% | 0.83% |
| May 2026 | 55.4% | 35.8% | 5.1% | 1.9% | 1% | 0.79% |
| Jun 2026 | 54% | 36.4% | 5.6% | 2% | 1.1% | 0.89% |
| Jul 2026 | 47.8% | 41.5% | 6.7% | 2% | 1.1% | 0.89% |
| Aug 2026 | 50.5% | 39.2% | 6.3% | 1.9% | 1% | 0.97% |
| Sep 2026 | 47.8% | 41.2% | 6.7% | 2.4% | 1.1% | 0.91% |
How has the Clover and Singer comparison changed over the last 12 months?
3 findings
- Singer was ahead of Clover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clover’s share of searches among needle threader brands worldwide moved from 0.72% to 0.91%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 12 months ending September 2026, Singer’s share of searches among needle threader brands worldwide moved from 6.3% to 6.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for needle threader brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Clover worldwide rose 20.2% over 12 measured months, from 1.7K to 2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Clover’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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