Brandwave

Clover vs KnitPro:Which is searched more?

In September 2026, KnitPro had more branded searches than Clover among crochet hooks brands worldwide. KnitPro had about 18,100 branded searches, while Clover had 880. KnitPro made up 5.1% of all crochet hooks brand searches we track, and Clover accounted for 0.25%. These are worldwide searches for English-language branded terms.

Share of searches among crochet hooks brands worldwide in September 2026Is Clover or KnitPro more popular in search?
Clover0.25%880 searches
vs
KnitPro5.1%18.1K searches

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Is Clover or KnitPro more popular in search?

Compare the crochet hooks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clover and KnitPro among crochet hooks brands worldwide, by month

Share of searches by month for KnitPro, Clover. The figures are in the table below the chart.

View monthly share of searches table
MonthAddiBoyeKnitProTulipSusan BatesClover
Oct 202589.8%3%5.4%1.3%0.32%0.21%
Nov 202587.7%2.9%6.5%2.4%0.31%0.24%
Dec 202586.8%3.5%6.4%2.9%0.31%0.21%
Jan 202682.5%5%9.1%2.7%0.44%0.27%
Feb 202686%5.2%6.3%1.9%0.37%0.29%
Mar 202688.5%4.4%5.3%1.3%0.31%0.24%
Apr 202688.2%5.3%4.3%1.6%0.29%0.26%
May 202689.1%4.4%4.4%1.6%0.3%0.26%
Jun 202689.5%4.4%3.6%2%0.26%0.3%
Jul 202688.8%4.4%4.4%1.9%0.29%0.26%
Aug 202687.9%5.3%4.3%1.9%0.29%0.29%
Sep 202684.9%7.6%5.1%1.9%0.28%0.25%

How has the Clover and KnitPro comparison changed over the last 12 months?

3 findings
  • KnitPro was ahead of Clover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clover’s share of searches among crochet hooks brands worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, KnitPro’s share of searches among crochet hooks brands worldwide moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for crochet hooks brands worldwide in September 2026?

2 changes
  1. In September 2026, KnitPro gained share of searches among crochet hooks brands worldwide, from 4.3% to 5.1%.

  2. In September 2026, Clover fell from 5th to 6th among crochet hooks brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clover’s and KnitPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clover

1 branded search term

  • clover needlecraft

KnitPro

1 branded search term

  • knitpro

How the Brand Demand Index is measured

Other head-to-heads among crochet hooks brands

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