How popular isKnitPro in search?
In September 2026, there were an estimated 18.1K branded searches for KnitPro worldwide which is down 18.5% over the last 12 months. KnitPro holds 5% estimated Share of Search among crochet hooks brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which crochet hooks brands compete with KnitPro?
Share of Search by month for Addi, Clover, KnitPro. The figures are in the table below the chart.
View monthly share of search table
| Month | Addi | Clover | KnitPro |
|---|---|---|---|
| Oct 2025 | 84.9% | 10% | 5.1% |
| Nov 2025 | 84.6% | 9.2% | 6.2% |
| Dec 2025 | 85.8% | 7.9% | 6.3% |
| Jan 2026 | 79.7% | 11.6% | 8.8% |
| Feb 2026 | 82% | 12% | 6% |
| Mar 2026 | 83.8% | 11.1% | 5.1% |
| Apr 2026 | 83.5% | 12.4% | 4.1% |
| May 2026 | 83.7% | 12.2% | 4.1% |
| Jun 2026 | 84.3% | 12.3% | 3.4% |
| Jul 2026 | 84.1% | 11.8% | 4.1% |
| Aug 2026 | 84.2% | 11.7% | 4.1% |
| Sep 2026 | 83.8% | 11.1% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.8% | 301K | 0% | -0.3 points | |
| 2, held 2nd | 11.1% | 40K | -4.4% | -0.6 points | |
| 3, held 3rd | 5% | 18.1K | +22.3% | +0.9 points |
Compare search popularity between KnitPro and its closest rivals
Every comparison with KnitPro
2 comparisons
How has branded search demand for KnitPro changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KnitPro worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, KnitPro’s estimated Share of Search among crochet hooks brands worldwide peaked at 8.8% in January 2026 and was lowest at 3.4% in June 2026.
How did search popularity change for crochet hooks brands worldwide in September 2026?
3 changes
In September 2026, KnitPro gained estimated Share of Search among crochet hooks brands worldwide, from 4.1% to 5%.
In September 2026, Clover lost estimated Share of Search among crochet hooks brands worldwide, from 11.7% to 11.1%.
Estimated monthly branded searches for Addi worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How is KnitPro measured?
Brandwave collects information about searches that people make online using KnitPro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- knitpro
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Is KnitPro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.