Cloudflare vs Helicone:Which is more popular by branded search?
In August 2026, Cloudflare had more branded searches than Helicone among AI gateway platforms worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Helicone’s 5.4K, and held a 96.2% Share of Search versus Helicone’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cloudflare or Helicone?
Compare the gateways teams route model calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudflare, Helicone. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | LiteLLM | Portkey | Helicone | Kong |
|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.62% | 0.23% | 0.34% |
| Nov 2025 | 99.1% | 0.64% | 0.16% | 0.06% | 0.06% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.16% | 0.13% |
| Jan 2026 | 96.4% | 2.5% | 0.62% | 0.28% | 0.18% |
| Feb 2026 | 95.9% | 3.1% | 0.61% | 0.27% | 0.18% |
| Mar 2026 | 89.4% | 9.4% | 0.69% | 0.31% | 0.21% |
| Apr 2026 | 94.4% | 4.5% | 0.73% | 0.27% | 0.15% |
| May 2026 | 95.1% | 3.6% | 0.89% | 0.22% | 0.12% |
| Jun 2026 | 95.3% | 3.6% | 0.73% | 0.18% | 0.15% |
| Jul 2026 | 95.4% | 3.7% | 0.6% | 0.15% | 0.15% |
| Aug 2026 | 96.2% | 3% | 0.5% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Cloudflare and Helicone comparison changed over the last 12 months?
3 findings
- Cloudflare was ahead of Helicone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among AI gateway platforms worldwide moved from 96.7% to 96.2%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
- Across the 11 months ending August 2026, Helicone’s estimated Share of Search among AI gateway platforms worldwide moved from 0.23% to 0.12%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for AI gateway platforms worldwide in August 2026?
1 change
In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudflare’s and Helicone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudflare
11 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare app
- cloudflare cdn
- cloudflare cloud storage
- cloudflare com
- cloudflare content delivery network
- cloudflare object storage
- cloudflare r2
- cloudflare software
- object storage cloudflare
Helicone
1 branded search term
- helicone
Put your own brand in this comparison
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