Brandwave

CloudConvert vs Zamzar:Which is more popular by branded search?

In August 2026, CloudConvert had more branded searches than Zamzar among file conversion tools worldwide. CloudConvert was estimated to have 450K branded searches compared to Zamzar’s 2.9K, and held a 20.8% Share of Search versus Zamzar’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among file conversion tools worldwide in August 2026Which is more popular in search, CloudConvert or Zamzar?
CloudConvert20.8%450K searches
vs
Zamzar0.13%2.9K searches

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Which is more popular in search, CloudConvert or Zamzar?

Compare the file conversion tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CloudConvert and Zamzar among file conversion tools worldwide, by month

Share of Search by month for CloudConvert, Zamzar. The figures are in the table below the chart.

View monthly share of search table
MonthPDF24ConvertioCloudConvertFreeConvertMagentoZamzar
Oct 202546.5%25.6%20.9%2.8%4.1%0.2%
Nov 202546.8%25.8%21.1%2.8%3.3%0.17%
Dec 202544%24%24%4%3.8%0.24%
Jan 202648.7%21.9%21.9%3.6%3.6%0.21%
Feb 202648.8%22%22%3.6%3.5%0.21%
Mar 202643.8%24.1%24.1%4%3.8%0.24%
Apr 202641.9%23%28.2%3.8%2.9%0.23%
May 202644.1%24.3%24.3%4%3.1%0.19%
Jun 202646.5%25.6%20.9%4.2%2.7%0.17%
Jul 202646.5%25.6%20.9%4.2%2.6%0.17%
Aug 202646.3%25.4%20.8%4.2%3.1%0.13%
Sep 2026——————

How has the CloudConvert and Zamzar comparison changed over the last 12 months?

  • CloudConvert was ahead of Zamzar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CloudConvert’s estimated Share of Search among file conversion tools worldwide moved from 20.9% to 20.8%, and its estimated monthly branded searches held steady at 450K.
  • Across the 11 months ending August 2026, Zamzar’s estimated Share of Search among file conversion tools worldwide moved from 0.2% to 0.13%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for file conversion tools worldwide in August 2026?

  1. Estimated monthly branded searches for Zamzar worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CloudConvert’s and Zamzar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CloudConvert

1 branded search term

  • cloud convert

Zamzar

1 branded search term

  • zamzar convert

How the Brand Demand Index is measured

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