ClosetMaid vs Simple Houseware:Which is more popular by branded search?
In August 2026, ClosetMaid had more branded searches than Simple Houseware among shoe racks worldwide. ClosetMaid was estimated to have 33.1K branded searches compared to Simple Houseware’s 480, and held a 0.06% Share of Search versus Simple Houseware’s <0.01%. These are worldwide searches for English-language branded terms.
Follow ClosetMaid vs Simple Houseware and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ClosetMaid or Simple Houseware?
Compare the shoe racks people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ClosetMaid, Simple Houseware. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Songmics | ClosetMaid | Whitmor | Zober | Simple Houseware |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.8% | 0.13% | 0.05% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Feb 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 99.7% | 0.16% | 0.06% | 0.04% | <0.01% | <0.01% |
| Apr 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| May 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the ClosetMaid and Simple Houseware comparison changed over the last 12 months?
3 findings
- ClosetMaid was ahead of Simple Houseware in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClosetMaid’s estimated Share of Search among shoe racks worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Simple Houseware’s estimated Share of Search among shoe racks worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for shoe racks worldwide in August 2026?
1 change

Estimated monthly branded searches for ClosetMaid worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ClosetMaid’s and Simple Houseware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClosetMaid
1 branded search term
- closet maid
Simple Houseware
1 branded search term
- simple houseware

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.