ClickFunnels vs Instapage:Which is more popular by branded search?
In August 2026, ClickFunnels had more branded searches than Instapage among landing page builders worldwide. ClickFunnels was estimated to have 22.8K branded searches compared to Instapage’s 4.5K, and held a 17.3% Share of Search versus Instapage’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ClickFunnels or Instapage?
Tools for publishing campaign landing pages, lead capture, and conversion-focused web experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ClickFunnels, Instapage. The figures are in the table below the chart.
View monthly share of search table
| Month | Carrd | ClickFunnels | Unbounce | Leadpages | Instapage | Landingi |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26% | 14.7% | 9.6% | 5.2% | 5.2% |
| Nov 2025 | 37.4% | 24.7% | 16.9% | 11.1% | 4.9% | 4.9% |
| Dec 2025 | 47.3% | 20.7% | 14.4% | 9.3% | 4.1% | 4.1% |
| Jan 2026 | 51% | 18.2% | 12.7% | 10% | 4.4% | 3.6% |
| Feb 2026 | 51.3% | 18.5% | 12.9% | 9.8% | 3.9% | 3.7% |
| Mar 2026 | 47.5% | 20.5% | 14.2% | 9.7% | 4.2% | 4% |
| Apr 2026 | 50.5% | 17.9% | 14.9% | 9.7% | 3.5% | 3.5% |
| May 2026 | 53.7% | 18.4% | 12.9% | 8.4% | 3.7% | 2.9% |
| Jun 2026 | 56.4% | 16.1% | 13.6% | 7.5% | 3.9% | 2.6% |
| Jul 2026 | 58.7% | 16.6% | 12.4% | 6.3% | 3.3% | 2.7% |
| Aug 2026 | 58.4% | 17.3% | 11.7% | 6.5% | 3.4% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the ClickFunnels and Instapage comparison changed over the last 12 months?
3 findings
- ClickFunnels was ahead of Instapage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders worldwide moved from 26% to 17.3%, and its estimated monthly branded searches moved from 50K to 22.8K.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 10K to 4.5K.
How did search popularity change for landing page builders worldwide in August 2026?
2 changes
In August 2026, ClickFunnels gained estimated Share of Search among landing page builders worldwide, from 16.6% to 17.3%.
Estimated monthly branded searches for Instapage worldwide fell 55% over 11 measured months, from 10K to 4.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ClickFunnels’ and Instapage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClickFunnels
3 branded search terms
- clickfunnels
- clickfunnels funnel builder
- clickfunnels landing page
Instapage
2 branded search terms
- instapage
- instapage landing page
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.