Clementoni vs Springbok:Which is more popular?
In September 2026, Clementoni had more branded searches than Springbok among jigsaw puzzle brands worldwide. Clementoni had about 33,100 branded searches, while Springbok had 6,600. Clementoni made up 11.5% of all jigsaw puzzle brand searches we track, and Springbok accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, Springbok appeared in three of the five answers and Clementoni in one. Springbok was mentioned before Clementoni in two out of three answers that named either.
Who do people search for more?
Clementoni, about 5 searches for every 1 for Springbok
Who does AI mention more?
Springbok, mentioned in 3 of 5 answers, Clementoni in 1
Who does AI recommend more?
Springbok, named ahead of Clementoni in 2 of 3 answers
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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Springbok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clementoni was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Springbok was listed before Clementoni in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jigsaw puzzle brands
5 answers
Asked ChatGPT
“Which jigsaw puzzle brand should I buy?”
Asked ChatGPT
“What are the best jigsaw puzzle brands?”
Asked ChatGPT
“What's the best jigsaw puzzle brand for family game night?”
Searched Google, AI Overview
“best puzzle brand”
Searched Google, AI Overview
“adult jigsaw puzzle”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clementoni or Springbok more popular in search?
This chart shows how often people search Google for Clementoni and Springbok by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clementoni, Springbok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ravensburger | Buffalo Games | Clementoni | White Mountain Puzzles | Wasgij | Cobble Hill | New York Puzzle Company | Springbok | Pomegranate | Gibsons | Holdson |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.2% | 16.1% | 10.8% | 5.9% | 3.9% | 2.1% | 2.6% | 0.94% | 0.33% | 0.19% |
| Nov 2025 | 44.4% | 8.9% | 20% | 10.9% | 6% | 4% | 2.2% | 2.2% | 0.97% | 0.22% | 0.16% |
| Dec 2025 | 45.5% | 7.5% | 20.3% | 9.2% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.24% | 0.18% |
| Jan 2026 | 39.6% | 17.8% | 14.5% | 9.7% | 6.5% | 5.3% | 1.9% | 2.9% | 1.3% | 0.31% | 0.14% |
| Feb 2026 | 49.2% | 4.4% | 14.8% | 12.1% | 6.6% | 5.4% | 2.4% | 3% | 1.6% | 0.36% | 0.18% |
| Mar 2026 | 50.7% | 5.6% | 15.2% | 10.2% | 6.8% | 4.5% | 2% | 3% | 1.4% | 0.38% | 0.18% |
| Apr 2026 | 48% | 7.9% | 14.4% | 11.8% | 6.5% | 4.3% | 1.9% | 2.9% | 1.6% | 0.44% | 0.21% |
| May 2026 | 48.2% | 9.7% | 14.5% | 11.9% | 5.3% | 3.5% | 2.4% | 2.4% | 1.6% | 0.39% | 0.21% |
| Jun 2026 | 50.7% | 6.8% | 12.5% | 15.2% | 4.6% | 3.7% | 2% | 2.5% | 1.3% | 0.41% | 0.27% |
| Jul 2026 | 49.8% | 6.7% | 15% | 12.3% | 5.5% | 3.7% | 2.4% | 2.4% | 1.6% | 0.4% | 0.22% |
| Aug 2026 | 53.3% | 7.1% | 13.1% | 10.7% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 0.35% | 0.19% |
| Sep 2026 | 46.9% | 17.2% | 11.5% | 9.4% | 5.1% | 3.4% | 2.3% | 2.3% | 1.3% | 0.31% | 0.21% |
How has the Clementoni and Springbok comparison changed over the last 12 months?
3 findings
- Clementoni was ahead of Springbok in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clementoni’s share of searches among jigsaw puzzle brands worldwide moved from 16.1% to 11.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Springbok’s share of searches among jigsaw puzzle brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for jigsaw puzzle brands worldwide in September 2026?
3 changes
In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.
In September 2026, Clementoni lost share of searches among jigsaw puzzle brands worldwide, from 13.1% to 11.5%.
Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clementoni’s and Springbok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clementoni
1 branded search term
- clementoni
Springbok
1 branded search term
- springbok puzzles
Other head-to-heads among jigsaw puzzle brands
- Ravensburger vs Buffalo Games: compare popularity
- Ravensburger vs Clementoni: compare popularity
- Ravensburger vs White Mountain Puzzles: compare popularity
- Ravensburger vs Wasgij: compare popularity
- Buffalo Games vs Clementoni: compare popularity
- Buffalo Games vs White Mountain Puzzles: compare popularity
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