Brandwave

Citrucel vs Organic India:Which is more popular?

In October 2026, Citrucel had more branded searches than Organic India among fiber supplement brands worldwide. Citrucel had about 33,100 branded searches, while Organic India had 9,900. Citrucel made up 3.8% of all fiber supplement brand searches we track, and Organic India accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about fiber supplement brands, Citrucel appeared in all five answers and Organic India in none.

Among fiber supplement brands worldwide in October 2026

Who do people search for more?

Citrucel, about 3 searches for every 1 for Organic India

Citrucel 33.1K searchesOrganic India 9.9K searches

Who does AI mention more?

Citrucel, mentioned in every answer we collected

Citrucel in 5 of 5Organic India in 0 of 5

Who does AI recommend more?

Citrucel, the only one of the two named

Citrucel first in 4Organic India never named

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Top fiber supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Citrucel appeared in all five answers. Organic India did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metamucil1st
  2. Citrucel2nd
  3. Konsyl3rd
  4. Benefiber4th
  5. Now Foods5th
  6. FiberCon–
  7. Organic India–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fiber supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Citrucel or Organic India more popular in search?

This chart shows how often people search Google for Citrucel and Organic India by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.

Citrucel and Organic India among fiber supplement brands worldwide, by month

Share of searches by month for Citrucel, Organic India. The figures are in the table below the chart.

View monthly share of searches table
MonthMetamucilBenefiberCitrucelFiberConOrganic IndiaNow FoodsKonsyl
Nov 202578.8%13%4.7%1.7%0.63%0.51%0.63%
Dec 202578.7%12.9%4.7%1.7%0.77%0.51%0.63%
Jan 202678.5%12.9%4.7%1.4%1.4%0.51%0.51%
Feb 202678.9%13%4.7%1.4%0.95%0.52%0.52%
Mar 202680.1%13.1%3.9%1.2%0.79%0.52%0.43%
Apr 202676.2%15.2%4.6%1.4%1.4%0.61%0.61%
May 202678.8%13%3.9%1.4%1.7%0.63%0.52%
Jun 202678.5%12.9%3.9%1.4%2.1%0.63%0.51%
Jul 202675.9%15.2%4.6%1.4%1.7%0.74%0.61%
Aug 202681.2%10.9%4%1.2%1.5%0.65%0.53%
Sep 202676.1%15.2%4.6%1.4%1.4%0.75%0.61%
Oct 202676.9%15.4%3.8%1.4%1.1%0.75%0.62%

How has branded search for Citrucel and Organic India changed worldwide over the last 12 months?

3 findings

How did search popularity change for fiber supplement brands worldwide in October 2026?

2 changes
  1. In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.

  2. Organic India’s share of searches among fiber supplement brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026.

How are Citrucel’s and Organic India’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Citrucel’s and Organic India’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citrucel

1 branded search term

  • citrucel

Organic India

1 branded search term

  • organic india psyllium

How the Brand Demand Index is measured

Other head-to-heads among fiber supplement brands

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