Chime vs Marcus:Which is more popular by branded search?
In August 2026, Chime had more branded searches than Marcus among savings apps worldwide. Chime was estimated to have 49.5K branded searches compared to Marcus’ 9.9K, and held a 4% Share of Search versus Marcus’ 0.79%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chime or Marcus?
Compare the savings apps operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chime, Marcus. The figures are in the table below the chart.
View monthly share of search table
| Month | Monzo | Acorns | Chime | Marcus | Plum | Moneybox |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 56.9% | 4.2% | 1% | 0.2% | 0.17% |
| Nov 2025 | 37.7% | 56.6% | 4.2% | 1% | 0.37% | 0.16% |
| Dec 2025 | 41.6% | 52% | 4.7% | 1.1% | 0.34% | 0.15% |
| Jan 2026 | 45.1% | 49.5% | 3.6% | 1.3% | 0.21% | 0.18% |
| Feb 2026 | 43.6% | 50.3% | 4.5% | 1.1% | 0.27% | 0.17% |
| Mar 2026 | 46.5% | 47.2% | 4.2% | 1.3% | 0.57% | 0.21% |
| Apr 2026 | 41% | 51.5% | 5.7% | 0.93% | 0.76% | 0.15% |
| May 2026 | 45.7% | 48.1% | 4.3% | 1.1% | 0.71% | 0.14% |
| Jun 2026 | 47.2% | 45.7% | 5% | 1.2% | 0.67% | 0.19% |
| Jul 2026 | 45.8% | 48.1% | 4.3% | 1.1% | 0.58% | 0.21% |
| Aug 2026 | 50.6% | 44.1% | 4% | 0.79% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chime and Marcus comparison changed over the last 12 months?
3 findings
- Chime was ahead of Marcus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chime’s estimated Share of Search among savings apps worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Marcus’ estimated Share of Search among savings apps worldwide moved from 1% to 0.79%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for savings apps worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Chime’s and Marcus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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