Childs Farm vs Gaia Skin Naturals:Which is more popular?
In October 2026, Childs Farm had more branded searches than Gaia Skin Naturals among baby skincare brands worldwide. Childs Farm had about 9,900 branded searches, while Gaia Skin Naturals had 1,900. Childs Farm made up 1.8% of all baby skincare brand searches we track, and Gaia Skin Naturals accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, neither Childs Farm nor Gaia Skin Naturals appeared in any of the five answers.
Who do people search for more?
Childs Farm, about 5 searches for every 1 for Gaia Skin Naturals
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Childs Farm nor Gaia Skin Naturals showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mustela3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aquaphor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weleda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy?”
Asked ChatGPT
“What are the best baby skincare brands?”
Asked ChatGPT
“What's the best baby skincare brand for sensitive skin?”
Searched Google, AI Overview
“baby eczema cream”
Searched Google, AI Overview
“baby skincare brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Childs Farm or Gaia Skin Naturals more popular in search?
This chart shows how often people search Google for Childs Farm and Gaia Skin Naturals by name. Each line represents a brand's share of searches for all seven baby skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Childs Farm, Gaia Skin Naturals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mustela | Aveeno Baby | Aquaphor | Weleda | Childs Farm | Gaia Skin Naturals |
|---|---|---|---|---|---|---|
| Nov 2025 | 79% | 9.6% | 4.3% | 4.3% | 2.4% | 0.37% |
| Dec 2025 | 78.4% | 9.1% | 5% | 5% | 2.2% | 0.42% |
| Jan 2026 | 78.5% | 9.1% | 5% | 5% | 2.2% | 0.35% |
| Feb 2026 | 80.3% | 7.8% | 4.3% | 5.2% | 1.9% | 0.37% |
| Mar 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% |
| Apr 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% |
| May 2026 | 78.8% | 9.3% | 4.2% | 5.1% | 2.3% | 0.3% |
| Jun 2026 | 79.6% | 9.2% | 4.1% | 5% | 1.8% | 0.3% |
| Jul 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.29% |
| Aug 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.35% |
| Sep 2026 | 79.3% | 9.3% | 4.2% | 5.1% | 1.9% | 0.36% |
| Oct 2026 | 79% | 9% | 4.9% | 4.9% | 1.8% | 0.35% |
How has branded search for Childs Farm and Gaia Skin Naturals changed worldwide over the last 12 months?
3 findings
- Childs Farm was ahead of Gaia Skin Naturals in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Childs Farm’s share of searches among baby skincare brands worldwide moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending October 2026, Gaia Skin Naturals’ share of searches among baby skincare brands worldwide moved from 0.37% to 0.35%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for baby skincare brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Childs Farm worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in October 2026.
How are Childs Farm’s and Gaia Skin Naturals’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Childs Farm’s and Gaia Skin Naturals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Childs Farm
1 branded search term
- childs farm
Gaia Skin Naturals
1 branded search term
- gaia skin naturals
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