Celtic Sea Salt vs Jacobsen:Which is more popular?
In September 2026, Celtic Sea Salt had more branded searches than Jacobsen among salt brands worldwide. Celtic Sea Salt had about 60,500 branded searches, while Jacobsen had 8,100. Celtic Sea Salt made up 21.8% of all salt brand searches we track, and Jacobsen accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about salt brands, Celtic Sea Salt appeared in three of the five answers and Jacobsen in two. Celtic Sea Salt was mentioned before Jacobsen in every answer.
Who do people search for more?
Celtic Sea Salt, about 7 searches for every 1 for Jacobsen
Who does AI mention more?
Celtic Sea Salt, mentioned in 3 of 5 answers, Jacobsen in 2
Who does AI recommend more?
Celtic Sea Salt, named ahead of Jacobsen in every answer
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Top salt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Celtic Sea Salt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jacobsen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Celtic Sea Salt was listed before Jacobsen in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Morton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maldon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Celtic Sea Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redmond Real Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jacobsen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Saxa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Halen Mon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cornish Sea Salt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salt brands
5 answers
Asked ChatGPT
“Which salt brand should I buy?”
Asked ChatGPT
“What are the best salt brands?”
Asked ChatGPT
“What's the best salt brand for everyday cooking?”
Searched Google, AI Overview
“salt brands”
Searched Google, AI Overview
“sea salt brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Celtic Sea Salt or Jacobsen more popular in search?
This chart shows how often people search Google for Celtic Sea Salt and Jacobsen by name. Each line represents a brand's share of searches for all eight salt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Celtic Sea Salt, Jacobsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maldon | Celtic Sea Salt | Morton | Redmond Real Salt | Jacobsen | Saxa | Halen Mon | Cornish Sea Salt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.5% | 21.7% | 11.9% | 2.4% | 1.9% | 1.6% | 1.6% |
| Nov 2025 | 37.4% | 25.2% | 16.8% | 11.3% | 4.1% | 1.8% | 1.8% | 1.5% |
| Dec 2025 | 43.4% | 23.8% | 15.9% | 8.7% | 3.9% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.5% | 28.4% | 19% | 10.4% | 3.1% | 2.1% | 1.1% | 1.4% |
| Feb 2026 | 32.5% | 32.5% | 17.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1.3% |
| Mar 2026 | 29.8% | 36.2% | 16.3% | 10.9% | 2.7% | 1.8% | 1.2% | 1.2% |
| Apr 2026 | 35.8% | 29.3% | 16% | 10.7% | 3.2% | 2.1% | 1.4% | 1.4% |
| May 2026 | 32.4% | 26.5% | 21.6% | 11.8% | 2.9% | 1.9% | 1.6% | 1.3% |
| Jun 2026 | 34.1% | 27.9% | 18.7% | 12.5% | 2.5% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 32% | 32% | 17.5% | 11.7% | 2.3% | 1.6% | 1.6% | 1.3% |
| Aug 2026 | 38.1% | 25.6% | 17.1% | 9.4% | 5.1% | 1.9% | 1.5% | 1.2% |
| Sep 2026 | 39.6% | 21.8% | 21.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1% |
How has the Celtic Sea Salt and Jacobsen comparison changed over the last 12 months?
3 findings
- Celtic Sea Salt was ahead of Jacobsen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Celtic Sea Salt’s share of searches among salt brands worldwide moved from 26.5% to 21.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Jacobsen’s share of searches among salt brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for salt brands worldwide in September 2026?
2 changes
In September 2026, Celtic Sea Salt lost share of searches among salt brands worldwide, from 25.6% to 21.8%.
In September 2026, Jacobsen lost share of searches among salt brands worldwide, from 5.1% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Celtic Sea Salt’s and Jacobsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celtic Sea Salt
1 branded search term
- celtic sea salt
Jacobsen
1 branded search term
- jacobsen salt
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