CaptionMax vs VITAC:Which is more popular by branded search?

Name: CaptionMax vs VITAC: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, VITAC had more branded searches than CaptionMax among closed captioning services worldwide. VITAC was estimated to have 1M branded searches compared to CaptionMax’s 3.6K, and held a 70.1% Share of Search versus CaptionMax’s 0.25%. These are worldwide searches for English-language branded terms.

Share of Search among closed captioning services worldwide in August 2026Which is more popular in search, CaptionMax or VITAC?

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Which is more popular in search, CaptionMax or VITAC?

Compare the services that caption video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CaptionMax and VITAC among closed captioning services worldwide, by month

Month	VITAC	Rev	3Play Media	Verbit	CaptionMax
Oct 2025	73.1%	24.8%	0.89%	0.32%	0.89%
Nov 2025	73.4%	24.7%	0.73%	0.32%	0.89%
Dec 2025	73.2%	25%	0.72%	0.32%	0.72%
Jan 2026	72.7%	25.2%	0.72%	0.32%	1.1%
Feb 2026	69.6%	28.5%	0.69%	0.38%	0.84%
Mar 2026	69.8%	28.6%	0.69%	0.38%	0.57%
Apr 2026	69.7%	28.5%	0.69%	0.38%	0.69%
May 2026	70.1%	28.6%	0.57%	0.38%	0.38%
Jun 2026	69.9%	28.6%	0.69%	0.31%	0.57%
Jul 2026	66%	32.4%	0.79%	0.43%	0.43%
Aug 2026	70.1%	28.7%	0.69%	0.31%	0.25%
Sep 2026	—	—	—	—	—

How has the CaptionMax and VITAC comparison changed over the last 12 months?

3 findings

VITAC was ahead of CaptionMax in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, CaptionMax’s estimated Share of Search among closed captioning services worldwide moved from 0.89% to 0.25%, and its estimated monthly branded searches moved from 14.8K to 3.6K.
Across the 11 months ending August 2026, VITAC’s estimated Share of Search among closed captioning services worldwide moved from 73.1% to 70.1%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for closed captioning services worldwide in August 2026?

2 changes

In August 2026, VITAC gained estimated Share of Search among closed captioning services worldwide, from 66% to 70.1%.
In August 2026, CaptionMax fell from 4th to 5th among closed captioning services worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using CaptionMax’s and VITAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.