Buzzsprout vs Captivate:Which is more popular by branded search?
In August 2026, Buzzsprout had more branded searches than Captivate among podcast hosting platforms worldwide. Buzzsprout was estimated to have 37.5K branded searches compared to Captivate’s 1.1K, and held a 49.7% Share of Search versus Captivate’s 1.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Buzzsprout or Captivate?
Compare hosts for publishing, distributing, and measuring podcasts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buzzsprout, Captivate. The figures are in the table below the chart.
View monthly share of search table
| Month | Buzzsprout | Podbean | Transistor | Captivate | RedCircle |
|---|---|---|---|---|---|
| Oct 2025 | 50% | 45.9% | 1.5% | 1.1% | 1.3% |
| Nov 2025 | 45.8% | 50.1% | 1.7% | 1.3% | 1.1% |
| Dec 2025 | 50.4% | 45.4% | 1.8% | 1.3% | 1.1% |
| Jan 2026 | 54.7% | 40.3% | 1.9% | 1.6% | 1.4% |
| Feb 2026 | 50% | 45.2% | 1.9% | 1.7% | 1.2% |
| Mar 2026 | 50.2% | 45.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 49.2% | 45.5% | 2.3% | 1.5% | 1.5% |
| May 2026 | 48.5% | 46.2% | 2.6% | 1.6% | 1.2% |
| Jun 2026 | 54.2% | 40.3% | 3% | 1.4% | 1.1% |
| Jul 2026 | 50.4% | 43.9% | 3% | 1.4% | 1.2% |
| Aug 2026 | 49.7% | 44.4% | 3.1% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Buzzsprout and Captivate comparison changed over the last 12 months?
3 findings
- Buzzsprout was ahead of Captivate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms worldwide moved from 50% to 49.7%, and its estimated monthly branded searches moved from 54.9K to 37.5K.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for podcast hosting platforms worldwide in August 2026?
2 changes
In August 2026, Buzzsprout lost estimated Share of Search among podcast hosting platforms worldwide, from 50.4% to 49.7%.
Estimated monthly branded searches for Captivate worldwide fell 13.5% over 11 measured months, from 1.3K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buzzsprout’s and Captivate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buzzsprout
2 branded search terms
- buzzsprout
- buzzsprout podcast hosting
Captivate
2 branded search terms
- captivate podcast
- captivate podcast hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.