Brandwave

Buzzsprout vs Spotify for Creators:Which is searched more?

In September 2026, Spotify for Creators had more branded searches than Buzzsprout among podcast hosting platforms worldwide. Spotify for Creators had about 135,000 branded searches, while Buzzsprout had 34,700. Spotify for Creators made up 39.2% of all podcast hosting platform searches we track, and Buzzsprout accounted for 10.1%. These are worldwide searches for English-language branded terms.

Share of searches among podcast hosting platforms worldwide in September 2026Is Buzzsprout or Spotify for Creators more popular in search?
Buzzsprout10.1%34.7K searches
vs
Spotify for Creators39.2%135K searches

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Is Buzzsprout or Spotify for Creators more popular in search?

Compare hosts for publishing, distributing, and measuring podcasts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Buzzsprout and Spotify for Creators among podcast hosting platforms worldwide, by month

Share of searches by month for Spotify for Creators, Buzzsprout. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsRedCircleBuzzsproutPodbeanAcastLibsynTransistorRSS.comCaptivateRiverside
Oct 202524.9%30.7%15.1%13.9%9.1%5%0.46%0.44%0.35%0.13%
Nov 202527.3%27.7%13.9%15.2%10%4.5%0.51%0.48%0.38%0.14%
Dec 202528.6%28.9%14.5%13.1%8.6%4.7%0.51%0.51%0.38%0.12%
Jan 202629.7%30.1%15.2%11.2%7.3%4.9%0.54%0.51%0.46%0.16%
Feb 202630.6%30.9%12.8%11.5%7.5%5%0.5%0.53%0.44%0.13%
Mar 202633.4%27.5%13.9%12.5%8.2%3%0.51%0.47%0.43%0.15%
Apr 202635.7%29.5%11.9%11%7.2%3.2%0.55%0.5%0.37%0.16%
May 202636.1%29.7%11.6%11.1%7.2%2.6%0.62%0.51%0.37%0.16%
Jun 202638.8%26.3%12.9%9.6%7.8%2.8%0.71%0.55%0.33%0.17%
Jul 202640.1%27.2%11.4%10%6.6%2.9%0.69%0.56%0.32%0.18%
Aug 202639.7%26.9%11%9.8%8%2.9%0.68%0.56%0.32%0.17%
Sep 202639.2%26.6%10.1%9.7%7.9%4.3%1.4%0.55%0.3%0.17%

How has the Buzzsprout and Spotify for Creators comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast hosting platforms worldwide in September 2026?

2 changes

  1. In September 2026, Buzzsprout lost share of searches among podcast hosting platforms worldwide, from 11% to 10.1%.

  2. Estimated monthly branded searches for Spotify for Creators worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buzzsprout’s and Spotify for Creators’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buzzsprout

2 branded search terms

  • buzzsprout
  • buzzsprout podcast hosting

Spotify for Creators

1 branded search term

  • spotify for creators

How the Brand Demand Index is measured

Other head-to-heads among podcast hosting platforms

Creator with pink hair and a pink jacket

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