Brandwave

How popular isSpotify for Creators?

In September 2026, people searched for Spotify for Creators by name about 135,000 times worldwide, a 49.2% increase from the previous year. These searches made up 3.7% of all global podcast monetisation platform searches, placing Spotify for Creators second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about podcast monetisation platforms, Spotify for Creators appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Spotify for Creators is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. PatreonShare of searches 92.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Spotify for CreatorsShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. RedCircleShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. AcastShare of searches 0.75%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SupercastShare of searches 0.18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top podcast monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify for Creators was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotify for Creators is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patreon1st
  2. Apple Podcasts Subscriptions2nd
  3. Supercast3rd
  4. Spotify for Creators4th
  5. Supporting Cast5th
  6. Acast6th
  7. RedCircle7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify for Creators4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supercast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Podcasts Subscriptions4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supporting Cast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RedCircle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which podcast monetisation platforms compete with Spotify for Creators?

Spotify for Creators against podcast monetisation platforms worldwide, by month

Share of searches by month for Patreon, Spotify for Creators, RedCircle. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSpotify for CreatorsRedCircleAcastSupercastSupporting CastApple Podcasts Subscriptions
Oct 202593.1%2.5%3.1%0.92%0.23%0.04%0.08%
Nov 202593.7%2.5%2.6%0.93%0.18%0.04%0.04%
Dec 202593.9%2.5%2.6%0.76%0.18%0.04%0.07%
Jan 202694%2.5%2.6%0.62%0.19%0.04%0.07%
Feb 202692.8%3%3.1%0.75%0.22%0.04%0.07%
Mar 202693.3%3.1%2.5%0.76%0.18%0.04%0.05%
Apr 202692.2%3.7%3.1%0.75%0.22%0.04%0.05%
May 202693.5%3.1%2.5%0.62%0.19%0.03%0.07%
Jun 202693.9%3.1%2.1%0.62%0.19%0.04%0.08%
Jul 202692.8%3.7%2.5%0.61%0.18%0.07%0.1%
Aug 202693.9%3.1%2.1%0.62%0.15%0.08%0.07%
Sep 202692.6%3.7%2.5%0.75%0.18%0.12%0.08%

  1. 1.Patreon

    92.6%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  2. 2.Spotify for Creators

    3.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.RedCircle

    2.5%

    Held 3rd. 91.5K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  4. 4.Acast

    0.75%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Supercast

    0.18%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Supporting Cast

    0.12%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Apple Podcasts Subscriptions

    0.08%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Spotify for Creators and its closest rivals

Every comparison with Spotify for Creators

13 comparisons

How has branded search demand for Spotify for Creators changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spotify for Creators worldwide rose from 90.5K to 135K.
  • Across the 12 months ending September 2026, Spotify for Creators’ share of searches among podcast monetisation platforms worldwide increased from 2.5% to 3.7%.
  • Across the 12 months ending September 2026, Spotify for Creators’ share of searches among podcast monetisation platforms worldwide peaked at 3.7% in July 2026 and was lowest at 2.5% in October 2025.
  • Across the 12 months ending September 2026, Spotify for Creators rose from 3rd to 2nd among podcast monetisation platforms worldwide.

How did search popularity change for podcast monetisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Spotify for Creators gained share of searches among podcast monetisation platforms worldwide, from 3.1% to 3.7%.

  2. In September 2026, Patreon lost share of searches among podcast monetisation platforms worldwide, from 93.9% to 92.6%.

  3. Estimated monthly branded searches for Supporting Cast worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Supercast worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Acast worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  6. Estimated monthly branded searches for RedCircle worldwide fell 17.9% over 12 measured months, from 111K to 91.5K in September 2026.

How are Spotify for Creators’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spotify for Creators’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spotify for creators

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How the Brand Demand Index is measured

Where does Spotify for Creators compete?

Spotify for Creators is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Podcast monetisation platforms2nd of 73.7%Shown above
Podcast hosting platforms1st of 1039.2%Show ranking
Creator with pink hair and a pink jacket

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