Brandwave

How popular isSpotify for Creators?

In September 2026, people searched for Spotify for Creators by name about 135,000 times worldwide, a 49.2% increase from the previous year. These searches made up 39.2% of all global podcast hosting platform searches, placing Spotify for Creators first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about podcast hosting platforms, Spotify for Creators appeared in all answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Spotify for Creators is the most searched of 10 competitors and the second most recommended in AI answers.

  1. Spotify for CreatorsShare of searches 39.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RedCircleShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BuzzsproutShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PodbeanShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. AcastShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify for Creators appeared in all five answers. Spotify for Creators is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buzzsprout1st
  2. Spotify for Creators2nd
  3. Transistor3rd
  4. RSS.com4th
  5. Captivate5th
  6. Riverside6th
  7. Podbean7th
  8. RedCircle–
  9. Acast–
  10. Libsyn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Captivate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RSS.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transistor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Podbean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Riverside2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libsyn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which podcast hosting platforms compete with Spotify for Creators?

Spotify for Creators against podcast hosting platforms worldwide, by month

Share of searches by month for Spotify for Creators, RedCircle, Buzzsprout, Podbean, Acast, Libsyn. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsRedCircleBuzzsproutPodbeanAcastLibsynTransistorRSS.comCaptivateRiverside
Oct 202524.9%30.7%15.1%13.9%9.1%5%0.46%0.44%0.35%0.13%
Nov 202527.3%27.7%13.9%15.2%10%4.5%0.51%0.48%0.38%0.14%
Dec 202528.6%28.9%14.5%13.1%8.6%4.7%0.51%0.51%0.38%0.12%
Jan 202629.7%30.1%15.2%11.2%7.3%4.9%0.54%0.51%0.46%0.16%
Feb 202630.6%30.9%12.8%11.5%7.5%5%0.5%0.53%0.44%0.13%
Mar 202633.4%27.5%13.9%12.5%8.2%3%0.51%0.47%0.43%0.15%
Apr 202635.7%29.5%11.9%11%7.2%3.2%0.55%0.5%0.37%0.16%
May 202636.1%29.7%11.6%11.1%7.2%2.6%0.62%0.51%0.37%0.16%
Jun 202638.8%26.3%12.9%9.6%7.8%2.8%0.71%0.55%0.33%0.17%
Jul 202640.1%27.2%11.4%10%6.6%2.9%0.69%0.56%0.32%0.18%
Aug 202639.7%26.9%11%9.8%8%2.9%0.68%0.56%0.32%0.17%
Sep 202639.2%26.6%10.1%9.7%7.9%4.3%1.4%0.55%0.3%0.17%

  1. 1.Spotify for Creators

    39.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.RedCircle

    26.6%

    Held 2nd. 91.5K estimated branded searches, -0.03% vs prior month. Share -0.3 points.

  3. 3.Buzzsprout

    10.1%

    Held 3rd. 34.7K estimated branded searches, -7.5% vs prior month. Share -1 points.

  4. 4.Podbean

    9.7%

    Held 4th. 33.3K estimated branded searches, -0.54% vs prior month. Share -0.2 points.

  5. 5.Acast

    7.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Libsyn

    4.3%

    Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.4 points.

  7. 7.Transistor

    1.4%

    Held 7th. 4.8K estimated branded searches, +106.5% vs prior month. Share +0.7 points.

  8. 8.RSS.com

    0.55%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Captivate

    0.3%

    Held 9th. 1.1K estimated branded searches, -3.7% vs prior month. Share 0 points.

  10. 10.Riverside

    0.17%

    Held 10th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Spotify for Creators and its closest rivals

Every comparison with Spotify for Creators

13 comparisons

How has branded search demand for Spotify for Creators changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spotify for Creators worldwide rose from 90.5K to 135K.
  • Across the 12 months ending September 2026, Spotify for Creators’ share of searches among podcast hosting platforms worldwide increased from 24.9% to 39.2%.
  • Across the 12 months ending September 2026, Spotify for Creators’ share of searches among podcast hosting platforms worldwide peaked at 40.1% in July 2026 and was lowest at 24.9% in October 2025.
  • Across the 12 months ending September 2026, Spotify for Creators rose from 2nd to 1st among podcast hosting platforms worldwide.

How did search popularity change for podcast hosting platforms worldwide in September 2026?

6 changes

  1. In September 2026, Libsyn gained share of searches among podcast hosting platforms worldwide, from 2.9% to 4.3%.

  2. In September 2026, Transistor gained share of searches among podcast hosting platforms worldwide, from 0.68% to 1.4%.

  3. In September 2026, Buzzsprout lost share of searches among podcast hosting platforms worldwide, from 11% to 10.1%.

  4. Estimated monthly branded searches for Spotify for Creators worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

  5. Estimated monthly branded searches for Riverside worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

  6. Estimated monthly branded searches for RSS.com worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are Spotify for Creators’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spotify for Creators’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spotify for creators

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How the Brand Demand Index is measured

Where does Spotify for Creators compete?

Spotify for Creators is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Podcast monetisation platforms2nd of 73.7%Show ranking
Podcast hosting platforms1st of 1039.2%Shown above
Creator with pink hair and a pink jacket

Is Spotify for Creators your brand?

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