Brandwave

Spotify for Creators vs Supporting Cast:Which is more popular?

In September 2026, Spotify for Creators had more branded searches than Supporting Cast among podcast monetisation platforms worldwide. Spotify for Creators had about 135,000 branded searches, while Supporting Cast had 4,400. Spotify for Creators made up 3.7% of all podcast monetisation platform searches we track, and Supporting Cast accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about podcast monetisation platforms, Spotify for Creators appeared in four of the five answers and Supporting Cast in three. Spotify for Creators was mentioned before Supporting Cast in three out of five answers.

Among podcast monetisation platforms worldwide in September 2026

Who do people search for more?

Spotify for Creators, about 31 searches for every 1 for Supporting Cast

Spotify for Creators 135K searchesSupporting Cast 4.4K searches

Who does AI mention more?

Spotify for Creators, mentioned in 4 of 5 answers, Supporting Cast in 3

Spotify for Creators in 4 of 5Supporting Cast in 3 of 5

Who does AI recommend more?

Spotify for Creators, named ahead of Supporting Cast in 3 of 5 answers

Spotify for Creators first in 3Supporting Cast first in 2

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Top podcast monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify for Creators was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Supporting Cast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spotify for Creators was listed before Supporting Cast in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patreon1st
  2. Apple Podcasts Subscriptions2nd
  3. Supercast3rd
  4. Spotify for Creators4th
  5. Supporting Cast5th
  6. Acast6th
  7. RedCircle7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify for Creators4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supercast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Podcasts Subscriptions4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supporting Cast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RedCircle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Spotify for Creators or Supporting Cast more popular in search?

This chart shows how often people search Google for Spotify for Creators and Supporting Cast by name. Each line represents a brand's share of searches for all seven podcast monetisation platforms we track, month by month, from English-language searches worldwide.

Spotify for Creators and Supporting Cast among podcast monetisation platforms worldwide, by month

Share of searches by month for Spotify for Creators, Supporting Cast. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSpotify for CreatorsRedCircleAcastSupercastSupporting CastApple Podcasts Subscriptions
Oct 202593.1%2.5%3.1%0.92%0.23%0.04%0.08%
Nov 202593.7%2.5%2.6%0.93%0.18%0.04%0.04%
Dec 202593.9%2.5%2.6%0.76%0.18%0.04%0.07%
Jan 202694%2.5%2.6%0.62%0.19%0.04%0.07%
Feb 202692.8%3%3.1%0.75%0.22%0.04%0.07%
Mar 202693.3%3.1%2.5%0.76%0.18%0.04%0.05%
Apr 202692.2%3.7%3.1%0.75%0.22%0.04%0.05%
May 202693.5%3.1%2.5%0.62%0.19%0.03%0.07%
Jun 202693.9%3.1%2.1%0.62%0.19%0.04%0.08%
Jul 202692.8%3.7%2.5%0.61%0.18%0.07%0.1%
Aug 202693.9%3.1%2.1%0.62%0.15%0.08%0.07%
Sep 202692.6%3.7%2.5%0.75%0.18%0.12%0.08%

How has the Spotify for Creators and Supporting Cast comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast monetisation platforms worldwide in September 2026?

2 changes

  1. In September 2026, Spotify for Creators gained share of searches among podcast monetisation platforms worldwide, from 3.1% to 3.7%.

  2. Estimated monthly branded searches for Supporting Cast worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spotify for Creators’ and Supporting Cast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spotify for Creators

1 branded search term

  • spotify for creators

Supporting Cast

1 branded search term

  • supporting cast

How the Brand Demand Index is measured

Other head-to-heads among podcast monetisation platforms

Creator with pink hair and a pink jacket

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