Libsyn vs RedCircle:Which is more popular by branded search?
In August 2026, RedCircle had more branded searches than Libsyn among podcast advertising platforms worldwide. RedCircle was estimated to have 91.6K branded searches compared to Libsyn’s 9.9K, and held a 28% Share of Search versus Libsyn’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Libsyn or RedCircle?
Compare the platforms used to buy podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RedCircle, Libsyn. The figures are in the table below the chart.
View monthly share of search table
| Month | Megaphone | RedCircle | Podbean | Acast | Libsyn |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 26.9% | 12.2% | 8% | 4.4% |
| Nov 2025 | 46.1% | 25.6% | 14% | 9.2% | 5.1% |
| Dec 2025 | 48.6% | 26.9% | 12.2% | 8% | 4.4% |
| Jan 2026 | 45.5% | 30.7% | 11.4% | 7.5% | 5% |
| Feb 2026 | 45.5% | 30.6% | 11.4% | 7.5% | 5% |
| Mar 2026 | 44.3% | 29.9% | 13.6% | 8.9% | 3.3% |
| Apr 2026 | 46.2% | 31.2% | 11.6% | 7.6% | 3.4% |
| May 2026 | 46.6% | 31.3% | 11.7% | 7.6% | 2.8% |
| Jun 2026 | 45.5% | 30.8% | 11.2% | 9.1% | 3.3% |
| Jul 2026 | 46.2% | 31.3% | 11.5% | 7.6% | 3.4% |
| Aug 2026 | 50.4% | 28% | 10.2% | 8.3% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Libsyn and RedCircle comparison changed over the last 12 months?
3 findings
- RedCircle was ahead of Libsyn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast advertising platforms worldwide moved from 4.4% to 3%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide moved from 26.9% to 28%, and its estimated monthly branded searches moved from 111K to 91.6K.
How did search popularity change for podcast advertising platforms worldwide in August 2026?
2 changes
In August 2026, RedCircle lost estimated Share of Search among podcast advertising platforms worldwide, from 31.3% to 28%.
Estimated monthly branded searches for Libsyn worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Libsyn’s and RedCircle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.