Brandwave

Bridgestone vs Wrangler:Which is searched more?

In September 2026, Bridgestone had more branded searches than Wrangler among all terrain tires brands worldwide. Bridgestone was estimated to have 450K branded searches compared to Wrangler’s 1.3K, and held an 18.8% Share of Search versus Wrangler’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among all terrain tires brands worldwide in September 2026Which is more popular in search, Bridgestone or Wrangler?
Bridgestone18.8%450K searches
vs
Wrangler0.05%1.3K searches

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Which is more popular in search, Bridgestone or Wrangler?

Compare the all terrain tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bridgestone and Wrangler among all terrain tires brands worldwide, by month

Share of Search by month for Bridgestone, Wrangler. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearHankookContinentalYokohamaWrangler
Oct 202554.9%16.5%16.5%6%4.2%1.8%0.05%
Nov 202551.9%19%15.6%7%4.8%1.7%0.04%
Dec 202555.4%16.6%16.6%5%4.6%1.8%0.05%
Jan 202652.8%19.4%15.8%5.8%4.3%1.7%0.06%
Feb 202650%22.6%15.1%5.5%4.7%2%0.05%
Mar 202652.8%19.4%15.8%5.8%4.3%1.7%0.05%
Apr 202656.6%17%13.9%6.2%4.3%1.9%0.05%
May 202657.1%17.1%14%5.1%4.7%1.9%0.06%
Jun 202658.9%14.5%14.5%5.3%4.9%1.9%0.06%
Jul 202657.1%17.1%14%5.1%4.7%1.9%0.06%
Aug 202658.5%14.4%14.4%5.3%5.5%1.9%0.06%
Sep 202651.1%18.8%15.4%6.9%5.2%2.5%0.05%

How has the Bridgestone and Wrangler comparison changed over the last 12 months?

  • Bridgestone was ahead of Wrangler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among all terrain tires brands worldwide moved from 16.5% to 18.8%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among all terrain tires brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for all terrain tires brands worldwide in September 2026?

  1. In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.8%.

  2. Estimated monthly branded searches for Wrangler worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Other head-to-heads among all terrain tires brands

How each brand is measured

Brandwave collects information about searches that people make online using Bridgestone’s and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgestone

1 branded search term

  • bridgestone

Wrangler

1 branded search term

  • wrangler nz

How the Brand Demand Index is measured

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