Brandwave

Brevo vs Keap:Which is more popular by branded search?

In August 2026, Brevo had more branded searches than Keap among marketing automation platforms worldwide. Brevo was estimated to have 590K branded searches compared to Keap’s 270, and held an 88.5% Share of Search versus Keap’s 0.04%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among marketing automation platforms worldwide in August 2026Which is more popular in search, Brevo or Keap?
Brevo88.5%590K searches
vs
Keap0.04%270 searches

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Which is more popular in search, Brevo or Keap?

Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brevo and Keap among marketing automation platforms worldwide, by month

Share of Search by month for Brevo, Keap. The figures are in the table below the chart.

View monthly share of search table
MonthBrevoActiveCampaignOrttoAdobe Marketo EngageKeap
Oct 202582.5%16.9%0.37%0.21%0.03%
Nov 202585.1%14.4%0.3%0.16%0.03%
Dec 202587.4%12.1%0.31%0.17%0.03%
Jan 202685.2%14.3%0.3%0.16%0.03%
Feb 202685.1%14.3%0.31%0.21%0.04%
Mar 202686.3%13.2%0.32%0.21%0.03%
Apr 202689.2%10%0.59%0.14%0.03%
May 202688.8%10.7%0.33%0.16%0.03%
Jun 202689.4%10%0.27%0.22%0.06%
Jul 202691.3%8.2%0.26%0.19%0.06%
Aug 202688.5%11%0.3%0.18%0.04%
Sep 2026—————

How has the Brevo and Keap comparison changed over the last 12 months?

  • Brevo was ahead of Keap in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among marketing automation platforms worldwide moved from 82.5% to 88.5%, and its estimated monthly branded searches moved from 555K to 590K.
  • Across the 11 months ending August 2026, Keap’s estimated Share of Search among marketing automation platforms worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 180 to 270.

How did search popularity change for marketing automation platforms worldwide in August 2026?

  1. In August 2026, Brevo lost estimated Share of Search among marketing automation platforms worldwide, from 91.3% to 88.5%.

  2. Estimated monthly branded searches for Keap worldwide rose 50% over 11 measured months, from 180 to 270 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brevo’s and Keap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brevo

6 branded search terms

  • brevo
  • brevo email automation
  • brevo email marketing
  • brevo email marketing software
  • brevo marketing automation
  • brevo.com

Keap

2 branded search terms

  • keap marketing automation
  • keap.com

How the Brand Demand Index is measured

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