Brandwave

Brady vs Sendle:Which is searched more?

In September 2026, Sendle had more branded searches than Brady among label maker brands worldwide. Sendle was estimated to have 8.1K branded searches compared to Brady’s 6.6K, and held a 0.91% Share of Search versus Brady’s 0.75%. These are worldwide searches for English-language branded terms.

Share of Search among label maker brands worldwide in September 2026Which is more popular in search, Brady or Sendle?
Brady0.75%6.6K searches
vs
Sendle0.91%8.1K searches

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Which is more popular in search, Brady or Sendle?

Compare the label maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brady and Sendle among label maker brands worldwide, by month

Share of Search by month for Sendle, Brady. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMORolloAvery DennisonShipStationBrother P-touchSendleShippitBradyZebra
Oct 202536%18.1%13.2%10.8%10.8%3.2%5.9%1.2%0.79%0.03%
Nov 202538.1%18.4%14%9.4%9.5%3.4%5.1%1.3%0.68%0.03%
Dec 202543.5%16.7%13%7.2%8.8%3.2%5.8%1.2%0.52%0.03%
Jan 202631.1%19.7%13.9%9.4%9.4%5.1%9.3%1.2%0.68%0.04%
Feb 202636.6%19.6%13.4%11.1%11%4%2.2%1.2%0.98%0.04%
Mar 202639.3%17.2%14.4%11.8%10.1%3.5%1.6%1.1%0.87%0.03%
Apr 202640%16.5%14.7%9.9%11.1%4.4%1.6%1.1%0.72%0.03%
May 202640.9%16.8%15%10.1%11%3%1.3%1.1%0.73%0.04%
Jun 202637.2%17%16.7%11.3%11.2%3.3%1.2%1.2%0.82%0.03%
Jul 202637.4%18.8%13.7%11.3%11.3%4.1%1.2%1.2%0.82%0.04%
Aug 202642.1%19.4%12.6%10.4%8.6%3.8%1.1%1.1%0.76%0.07%
Sep 202641.5%21%12.4%10.3%8.4%3.7%0.91%0.91%0.75%0.04%

How has the Brady and Sendle comparison changed over the last 12 months?

  • Sendle was ahead of Brady in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brady’s estimated Share of Search among label maker brands worldwide moved from 0.79% to 0.75%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Sendle’s estimated Share of Search among label maker brands worldwide moved from 5.9% to 0.91%, and its estimated monthly branded searches moved from 60.5K to 8.1K.

How did search popularity change for label maker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Other head-to-heads among label maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Brady’s and Sendle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brady

1 branded search term

  • brady labels

Sendle

1 branded search term

  • sendle

How the Brand Demand Index is measured

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Put your own brand in this comparison

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