Bozal vs Del Maguey:Which is more popular?
In September 2026, Del Maguey had more branded searches than Bozal among mezcal brands worldwide. Del Maguey had about 5,800 branded searches, while Bozal had 4,400. Del Maguey made up 8% of all mezcal brand searches we track, and Bozal accounted for 6%. When we asked ChatGPT and Google AI Overviews about mezcal brands, Del Maguey appeared in all five answers and Bozal in two. Del Maguey was mentioned before Bozal in every answer.
Who do people search for more?
Del Maguey, about 32% more searches than Bozal
Who does AI mention more?
Del Maguey, mentioned in every answer we collected
Who does AI recommend more?
Del Maguey, named ahead of Bozal in every answer
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Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Del Maguey appeared in all five answers. Bozal was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Del Maguey was listed before Bozal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Bozal or Del Maguey more popular in search?
This chart shows how often people search Google for Bozal and Del Maguey by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Del Maguey, Bozal. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Bozal and Del Maguey comparison changed over the last 12 months?
3 findings
- Del Maguey was ahead of Bozal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bozal’s share of searches among mezcal brands worldwide moved from 5.5% to 6%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 5.8K.
How did search popularity change for mezcal brands worldwide in September 2026?
1 change
In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bozal’s and Del Maguey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bozal
1 branded search term
- bozal mezcal
Del Maguey
2 branded search terms
- del maguey
- del maguey vida
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