Bowtech vs Mathews:Which is more popular?
In September 2026, Mathews had more branded searches than Bowtech among archery brands worldwide. Mathews had about 49,500 branded searches, while Bowtech had 18,100. Mathews made up 23.2% of all archery brand searches we track, and Bowtech accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about archery brands, Mathews appeared in three of the five answers and Bowtech in two. Mathews was mentioned before Bowtech in every answer that named either.
Who do people search for more?
Mathews, about 3 searches for every 1 for Bowtech
Who does AI mention more?
Mathews, mentioned in 3 of 5 answers, Bowtech in 2
Who does AI recommend more?
Mathews, named ahead of Bowtech in 3 of 3 answers
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Top archery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mathews was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bowtech was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mathews was listed before Bowtech in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hoyt1st- Mathews2nd
- PSE3rd
Bear Archery4th- Samick5th
Bowtech6th- Win & Win7th
Elite Archery8th
Easton9th
Barnett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about archery brands
5 answers
Asked ChatGPT
“Which archery brand should I buy?”
Asked ChatGPT
“What are the best archery brands?”
Asked ChatGPT
“What's the best archery brand for target practice?”
Searched Google, AI Overview
“archery equipment”
Searched Google, AI Overview
“bow brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bowtech or Mathews more popular in search?
This chart shows how often people search Google for Bowtech and Mathews by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mathews, Bowtech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mathews | Barnett | Bear Archery | Hoyt | PSE | Bowtech | Elite Archery | Easton | Win & Win | Samick |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 15% | 15% | 15% | 16.4% | 8.2% | 5.5% | 2% | 0.34% | 0.22% |
| Nov 2025 | 26.9% | 12.1% | 14.7% | 18% | 13.2% | 8.1% | 4.4% | 2% | 0.39% | 0.25% |
| Dec 2025 | 23% | 15.4% | 15.4% | 15.4% | 13.8% | 8.4% | 4.6% | 3.1% | 0.56% | 0.42% |
| Jan 2026 | 19.1% | 10.5% | 15.7% | 15.7% | 15.6% | 12.8% | 5.7% | 3.8% | 0.69% | 0.43% |
| Feb 2026 | 17.6% | 9.6% | 14.4% | 17.6% | 16% | 11.7% | 6.4% | 5.2% | 0.88% | 0.55% |
| Mar 2026 | 17.6% | 9.6% | 17.6% | 14.4% | 16% | 11.7% | 6.4% | 5.2% | 0.95% | 0.48% |
| Apr 2026 | 17.1% | 9.4% | 17.1% | 14% | 15.6% | 14% | 6.2% | 5.1% | 0.93% | 0.65% |
| May 2026 | 17.3% | 9.5% | 17.3% | 14.2% | 15.8% | 11.6% | 7.7% | 5.2% | 0.87% | 0.62% |
| Jun 2026 | 18.7% | 10.2% | 15.2% | 15.2% | 13.9% | 12.5% | 8.3% | 4.5% | 0.88% | 0.55% |
| Jul 2026 | 18.9% | 10.3% | 15.5% | 15.5% | 15.3% | 12.6% | 6.9% | 3.8% | 0.73% | 0.45% |
| Aug 2026 | 23% | 12.6% | 15.4% | 15.4% | 13.8% | 10.3% | 5.6% | 3.1% | 0.46% | 0.3% |
| Sep 2026 | 23.2% | 15.5% | 15.5% | 15.5% | 13.9% | 8.5% | 4.6% | 2.5% | 0.56% | 0.3% |
How has the Bowtech and Mathews comparison changed over the last 12 months?
3 findings
- Mathews was ahead of Bowtech in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowtech’s share of searches among archery brands worldwide moved from 8.2% to 8.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Mathews’ share of searches among archery brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for archery brands worldwide in September 2026?
2 changes
In September 2026, Bowtech lost share of searches among archery brands worldwide, from 10.3% to 8.5%.
Mathews’ share of searches among archery brands worldwide has gained ground for 3 months in a row, from 18.7% to 23.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowtech’s and Mathews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among archery brands
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