Brandwave

Body Shop vs Spongeables:Which is more popular by branded search?

In August 2026, Body Shop had more branded searches than Spongeables among bath sponge brands worldwide. Body Shop was estimated to have 673K branded searches compared to Spongeables’ 480, and held a 66.5% Share of Search versus Spongeables’ 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among bath sponge brands worldwide in August 2026Which is more popular in search, Body Shop or Spongeables?
Body Shop66.5%673K searches
vs
Spongeables0.05%480 searches

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Which is more popular in search, Body Shop or Spongeables?

Compare the bath sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Body Shop and Spongeables among bath sponge brands worldwide, by month

Share of Search by month for Body Shop, Spongeables. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopKonjacEcoToolsSud ScrubBuf-PufSpongeables
Oct 202574%22.1%3%0.73%0.08%0.04%
Nov 202577.9%19.2%2.1%0.63%0.06%0.03%
Dec 202578.1%19.3%1.7%0.77%0.06%0.04%
Jan 202662.8%34.3%2.1%0.75%0.08%0.04%
Feb 202666.6%29.8%2.7%0.8%0.09%0.06%
Mar 202670.5%25.8%2.8%0.69%0.14%0.04%
Apr 202666.6%29.8%2.7%0.8%0.1%0.05%
May 202666.7%29.8%2.7%0.65%0.09%0.05%
Jun 202662%33.9%3.1%0.91%0.1%0.07%
Jul 202661.8%33.8%3%1.1%0.1%0.07%
Aug 202666.5%29.7%2.7%0.98%0.1%0.05%
Sep 2026——————

How has the Body Shop and Spongeables comparison changed over the last 12 months?

  • Body Shop was ahead of Spongeables in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Body Shop’s estimated Share of Search among bath sponge brands worldwide moved from 74% to 66.5%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 11 months ending August 2026, Spongeables’ estimated Share of Search among bath sponge brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for bath sponge brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among bath sponge brands worldwide, from 61.8% to 66.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Body Shop’s and Spongeables’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Shop

1 branded search term

  • body shop

Spongeables

1 branded search term

  • spongeables

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.