Brandwave

Bisley vs KEY Apparel:Which is more popular?

In September 2026, KEY Apparel had more branded searches than Bisley among work overalls brands worldwide. KEY Apparel had about 3,600 branded searches, while Bisley had 390. KEY Apparel made up 5.2% of all work overalls brand searches we track, and Bisley accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about work overalls brands, KEY Apparel appeared in two of the five answers and Bisley in none.

Among work overalls brands worldwide in September 2026

Who do people search for more?

KEY Apparel, about 9 searches for every 1 for Bisley

KEY Apparel 3.6K searchesBisley 390 searches

Who does AI mention more?

KEY Apparel, mentioned in 2 of 5 answers, Bisley in 0

KEY Apparel in 2 of 5Bisley in 0 of 5

Who does AI recommend more?

KEY Apparel, the only one of the two named

KEY Apparel first in 2Bisley never named

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Top work overalls brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEY Apparel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bisley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Dickies2nd
  3. Round House3rd
  4. KEY Apparel4th
  5. Hard Yakka–
  6. Bisley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Round House4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEY Apparel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work overalls brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bisley or KEY Apparel more popular in search?

This chart shows how often people search Google for Bisley and KEY Apparel by name. Each line represents a brand's share of searches for all six work overalls brands we track, month by month, from English-language searches worldwide.

Bisley and KEY Apparel among work overalls brands worldwide, by month

Share of searches by month for KEY Apparel, Bisley. The figures are in the table below the chart.

View monthly share of searches table
MonthCarharttRound HouseDickiesHard YakkaKEY ApparelBisley
Oct 202518.8%23.1%34.4%18.8%4.6%0.41%
Nov 202523.3%28.4%23.3%19%5.7%0.41%
Dec 202530%24.5%24.5%13.4%7.3%0.29%
Jan 202627.1%27.1%22.1%18%5.4%0.39%
Feb 202624.5%30%20%20%4.9%0.53%
Mar 202623.4%28.8%19.2%23.4%4.7%0.51%
Apr 202621.4%26.2%21.4%26.2%4.2%0.56%
May 202623.6%29%19.3%23.6%3.8%0.63%
Jun 202625.9%25.9%17.3%25.9%4.2%0.69%
Jul 202627.2%27.2%18.2%22.3%4.4%0.72%
Aug 202629%23.7%19.3%23.7%3.8%0.51%
Sep 202625.9%25.9%21.2%21.2%5.2%0.56%

How has the Bisley and KEY Apparel comparison changed over the last 12 months?

3 findings
  • KEY Apparel was ahead of Bisley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bisley’s share of searches among work overalls brands worldwide moved from 0.41% to 0.56%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, KEY Apparel’s share of searches among work overalls brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for work overalls brands worldwide in September 2026?

1 change

  1. In September 2026, KEY Apparel gained share of searches among work overalls brands worldwide, from 3.8% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bisley’s and KEY Apparel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bisley

1 branded search term

  • bisley pants

KEY Apparel

1 branded search term

  • key apparel

How the Brand Demand Index is measured

Other head-to-heads among work overalls brands

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