Brandwave

Billo vs Loox:Which is more popular?

In September 2026, Billo had more branded searches than Loox among UGC commerce platforms worldwide. Billo had about 4,990 branded searches, while Loox had 390. Billo made up 6% of all UGC commerce platform searches we track, and Loox accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about UGC commerce platforms, Billo appeared in three of the five answers and Loox in one. Billo was mentioned before Loox in three out of four answers that named either.

Among UGC commerce platforms worldwide in September 2026

Who do people search for more?

Billo, about 13 searches for every 1 for Loox

Billo 5K searchesLoox 390 searches

Who does AI mention more?

Billo, mentioned in 3 of 5 answers, Loox in 1

Billo in 3 of 5Loox in 1 of 5

Who does AI recommend more?

Billo, named ahead of Loox in 3 of 4 answers

Billo first in 3Loox first in 1

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Top UGC commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Billo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loox was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Billo was listed before Loox in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yotpo1st
  2. Billo2nd
  3. Insense3rd
  4. Bazaarvoice4th
  5. Okendo5th
  6. JoinBrands6th
  7. Loox7th
  8. Junip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yotpo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JoinBrands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bazaarvoice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Billo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okendo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Junip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about UGC commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Billo or Loox more popular in search?

This chart shows how often people search Google for Billo and Loox by name. Each line represents a brand's share of searches for all eight UGC commerce platforms we track, month by month, from English-language searches worldwide.

Billo and Loox among UGC commerce platforms worldwide, by month

Share of searches by month for Billo, Loox. The figures are in the table below the chart.

View monthly share of searches table
MonthJoinBrandsBazaarvoiceYotpoInsenseOkendoBilloJunipLoox
Oct 202516.3%29.2%35.5%2%8.6%3%4.7%0.51%
Nov 202518.7%27.7%33.4%2.2%8.1%3.9%5.4%0.59%
Dec 202519.3%22.2%32.9%2.3%8%9.3%5.3%0.58%
Jan 202624.2%23%28.1%4.3%8.4%7%4.6%0.61%
Feb 202621.7%25.2%30.7%4.1%7.5%6.2%4%0.54%
Mar 202623%26.3%26.3%5.5%7.8%6.3%4.3%0.57%
Apr 202624%22.4%27.5%6.4%8.2%6.5%4.5%0.48%
May 202624.3%22.8%27.9%5.4%8.3%6.1%4.5%0.6%
Jun 202624.6%22.6%27.7%6%8.2%6.9%3.6%0.49%
Jul 202627.8%20.5%25.1%7.8%7.5%7.7%3.3%0.44%
Aug 202628.9%21.3%21.2%8.6%9.5%6.7%3.4%0.46%
Sep 202630.2%21.8%21.8%8.4%7.9%6%3.5%0.47%

How has the Billo and Loox comparison changed over the last 12 months?

3 findings
  • Billo was ahead of Loox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Billo’s share of searches among UGC commerce platforms worldwide moved from 3% to 6%, and its estimated monthly branded searches moved from 2.3K to 5K.
  • Across the 12 months ending September 2026, Loox’s share of searches among UGC commerce platforms worldwide moved from 0.51% to 0.47%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for UGC commerce platforms worldwide in September 2026?

1 change

  1. In September 2026, Billo lost share of searches among UGC commerce platforms worldwide, from 6.7% to 6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Billo’s and Loox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Billo

2 branded search terms

  • billo ugc
  • billo ugc platform

Loox

1 branded search term

  • loox io

How the Brand Demand Index is measured

Other head-to-heads among UGC commerce platforms

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