Brandwave

Bayer Crop Science vs Syngenta:Which is more popular?

In September 2026, Syngenta had more branded searches than Bayer Crop Science among crop protection brands worldwide. Syngenta had about 165,000 branded searches, while Bayer Crop Science had 18,100. Syngenta made up 26.5% of all crop protection brand searches we track, and Bayer Crop Science accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about crop protection brands, Syngenta appeared in all five answers and Bayer Crop Science in three. Syngenta was mentioned before Bayer Crop Science in every answer.

Among crop protection brands worldwide in September 2026

Who do people search for more?

Syngenta, about 9 searches for every 1 for Bayer Crop Science

Syngenta 165K searchesBayer Crop Science 18.1K searches

Who does AI mention more?

Syngenta, mentioned in every answer we collected

Syngenta in 5 of 5Bayer Crop Science in 3 of 5

Who does AI recommend more?

Syngenta, named ahead of Bayer Crop Science in every answer

Syngenta first in 3Bayer Crop Science never first

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Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Syngenta appeared in all five answers. Bayer Crop Science was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Syngenta was listed before Bayer Crop Science in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Syngenta1st
  2. Bayer Crop Science2nd
  3. BASF Agricultural Solutions3rd
  4. Corteva Agriscience4th
  5. FMC5th
  6. UPL6th
  7. Adama–
  8. Nufarm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Syngenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corteva Agriscience4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BASF Agricultural Solutions4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FMC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nufarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bayer Crop Science or Syngenta more popular in search?

This chart shows how often people search Google for Bayer Crop Science and Syngenta by name. Each line represents a brand's share of searches for all eight crop protection brands we track, month by month, from English-language searches worldwide.

Bayer Crop Science and Syngenta among crop protection brands worldwide, by month

Share of searches by month for Syngenta, Bayer Crop Science. The figures are in the table below the chart.

View monthly share of searches table
MonthSyngentaFMCUPLAdamaCorteva AgriscienceBayer Crop ScienceNufarmBASF Agricultural Solutions
Oct 202527.7%22.8%18.6%12.5%12.5%3.1%2.5%0.33%
Nov 202528.5%23.3%19%12.8%10.4%3.1%2.6%0.41%
Dec 202527.7%22.7%18.5%15.2%10.2%3%2.5%0.32%
Jan 202626.2%21.5%21.5%14.4%9.6%3.5%2.9%0.38%
Feb 202625.5%20.8%20.8%17%9.3%3.4%2.8%0.37%
Mar 202627.5%18.5%27.5%12.4%8.3%3%2.5%0.33%
Apr 202620.7%17%37.9%11.4%7.6%2.8%2.3%0.36%
May 202620.8%17%37.9%11.4%7.6%2.8%2.3%0.3%
Jun 202627.3%22.3%18.2%15%10%3.7%3%0.48%
Jul 202627.4%22.4%18.3%15%10.1%3.7%2.5%0.6%
Aug 202626.4%21.6%21.6%14.5%9.7%3.5%2.4%0.46%
Sep 202626.5%21.7%21.7%14.6%9.7%2.9%2.4%0.47%

How has the Bayer Crop Science and Syngenta comparison changed over the last 12 months?

3 findings

How did search popularity change for crop protection brands worldwide in September 2026?

2 changes
  1. In September 2026, Bayer Crop Science lost share of searches among crop protection brands worldwide, from 3.5% to 2.9%.

  2. Estimated monthly branded searches for Syngenta worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bayer Crop Science’s and Syngenta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayer Crop Science

1 branded search term

  • bayer crop science

Syngenta

1 branded search term

  • syngenta

How the Brand Demand Index is measured

Other head-to-heads among crop protection brands

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