BASF Agricultural Solutions vs FMC:Which is searched more?
In September 2026, FMC had more branded searches than BASF Agricultural Solutions among crop protection brands worldwide. FMC had about 135,000 branded searches, while BASF Agricultural Solutions had 2,900. FMC made up 21.7% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0.47%. These are worldwide searches for English-language branded terms.
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Is BASF Agricultural Solutions or FMC more popular in search?
Compare the crop protection brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for FMC, BASF Agricultural Solutions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Bayer Crop Science | Nufarm | BASF Agricultural Solutions |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.8% | 18.6% | 12.5% | 12.5% | 3.1% | 2.5% | 0.33% |
| Nov 2025 | 28.5% | 23.3% | 19% | 12.8% | 10.4% | 3.1% | 2.6% | 0.41% |
| Dec 2025 | 27.7% | 22.7% | 18.5% | 15.2% | 10.2% | 3% | 2.5% | 0.32% |
| Jan 2026 | 26.2% | 21.5% | 21.5% | 14.4% | 9.6% | 3.5% | 2.9% | 0.38% |
| Feb 2026 | 25.5% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 2.8% | 0.37% |
| Mar 2026 | 27.5% | 18.5% | 27.5% | 12.4% | 8.3% | 3% | 2.5% | 0.33% |
| Apr 2026 | 20.7% | 17% | 37.9% | 11.4% | 7.6% | 2.8% | 2.3% | 0.36% |
| May 2026 | 20.8% | 17% | 37.9% | 11.4% | 7.6% | 2.8% | 2.3% | 0.3% |
| Jun 2026 | 27.3% | 22.3% | 18.2% | 15% | 10% | 3.7% | 3% | 0.48% |
| Jul 2026 | 27.4% | 22.4% | 18.3% | 15% | 10.1% | 3.7% | 2.5% | 0.6% |
| Aug 2026 | 26.4% | 21.6% | 21.6% | 14.5% | 9.7% | 3.5% | 2.4% | 0.46% |
| Sep 2026 | 26.5% | 21.7% | 21.7% | 14.6% | 9.7% | 2.9% | 2.4% | 0.47% |
How has the BASF Agricultural Solutions and FMC comparison changed over the last 12 months?
3 findings
- FMC was ahead of BASF Agricultural Solutions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BASF Agricultural Solutions’ share of searches among crop protection brands worldwide moved from 0.33% to 0.47%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, FMC’s share of searches among crop protection brands worldwide moved from 22.8% to 21.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for crop protection brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for BASF Agricultural Solutions worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for FMC worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BASF Agricultural Solutions’ and FMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BASF Agricultural Solutions
1 branded search term
- basf agricultural solutions
FMC
1 branded search term
- fmc
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