Brandwave

Barton vs Crafter Blue:Which is more popular?

In October 2026, Barton had more branded searches than Crafter Blue among watch strap brands worldwide. Barton had about 9,700 branded searches, while Crafter Blue had 3,600. Barton made up 7.4% of all watch strap brand searches we track, and Crafter Blue accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Barton appeared in four of the five answers and Crafter Blue in none.

Among watch strap brands worldwide in October 2026

Who do people search for more?

Barton, about 3 searches for every 1 for Crafter Blue

Barton 9.7K searchesCrafter Blue 3.6K searches

Who does AI mention more?

Barton, mentioned in 4 of 5 answers, Crafter Blue in 0

Barton in 4 of 5Crafter Blue in 0 of 5

Who does AI recommend more?

Barton, the only one of the two named

Barton first in 3Crafter Blue never named

Follow Barton vs Crafter Blue and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barton was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crafter Blue did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. Uncle Straps–
  10. +3 more
  11. Crafter Blue–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crafter Blue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Barton or Crafter Blue more popular in search?

This chart shows how often people search Google for Barton and Crafter Blue by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Barton and Crafter Blue among watch strap brands worldwide, by month

Share of searches by month for Barton, Crafter Blue. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

How has branded search for Barton and Crafter Blue changed worldwide over the last 12 months?

3 findings
  • Barton was ahead of Crafter Blue in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Barton’s share of searches among watch strap brands worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches moved from 10K to 9.7K.
  • Across the 12 months ending October 2026, Crafter Blue’s share of searches among watch strap brands worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for watch strap brands worldwide in October 2026?

2 changes

  1. In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.

  2. Estimated monthly branded searches for Crafter Blue worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Barton’s and Crafter Blue’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Barton’s and Crafter Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barton

2 branded search terms

  • barton straps
  • barton watch bands

Crafter Blue

1 branded search term

  • crafter blue

How the Brand Demand Index is measured

Other head-to-heads among watch strap brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free