Barton vs Bulang & Sons:Which is more popular?
In October 2026, Barton had more branded searches than Bulang & Sons among watch strap brands worldwide. Barton had about 9,700 branded searches, while Bulang & Sons had 6,600. Barton made up 7.4% of all watch strap brand searches we track, and Bulang & Sons accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Barton appeared in four of the five answers and Bulang & Sons in none.
Who do people search for more?
Barton, about 47% more searches than Bulang & Sons
Who does AI mention more?
Barton, mentioned in 4 of 5 answers, Bulang & Sons in 0
Who does AI recommend more?
Barton, the only one of the two named
Follow Barton vs Bulang & Sons and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top watch strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barton was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bulang & Sons did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bulang & Sons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch strap brands
5 answers
Asked ChatGPT
“Where's the best place to buy watch straps?”
Asked ChatGPT
“What are the best watch strap brands?”
Asked ChatGPT
“Which brand makes the best leather watch straps?”
Searched Google, AI Overview
“watch straps”
Searched Google, AI Overview
“leather watch strap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Barton or Bulang & Sons more popular in search?
This chart shows how often people search Google for Barton and Bulang & Sons by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Barton, Bulang & Sons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Delugs | Uncle Straps | WatchGecko | Strapcode | Barton | Jean Rousseau | Hirsch | Crown & Buckle | Artem | Bulang & Sons | Nomad | Crafter Blue | Molequin | Cheapest NATO Straps |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 8.8% | 10.8% | 7.2% | 7.3% | 6.7% | 6.4% | 5.3% | 5.9% | 3.9% | 5.9% | 3.2% | 3.1% | 1.2% |
| Dec 2025 | 21.4% | 9.5% | 9.5% | 7.8% | 9.3% | 6% | 6.3% | 5.7% | 6.4% | 4.3% | 6.4% | 2.8% | 3.4% | 1.3% |
| Jan 2026 | 20.2% | 11% | 9% | 9% | 8.8% | 5.7% | 7.3% | 5.4% | 7.4% | 4% | 4.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 21% | 9.4% | 11.5% | 7.7% | 12.9% | 6.1% | 7% | 4.6% | 5.1% | 4.2% | 4.2% | 2.8% | 2.4% | 1.2% |
| Mar 2026 | 20.6% | 11.3% | 9.2% | 7.5% | 9% | 7.2% | 7.5% | 5.6% | 6.2% | 5% | 4.1% | 3.3% | 2.4% | 1.2% |
| Apr 2026 | 23.6% | 10.5% | 8.6% | 8.6% | 9.8% | 6.7% | 6.4% | 5.2% | 5.8% | 4.7% | 3.8% | 3.1% | 2.2% | 0.93% |
| May 2026 | 30.5% | 9.1% | 9.1% | 7.5% | 7.3% | 6% | 6% | 5.4% | 6.1% | 4.1% | 3.3% | 2.7% | 1.9% | 0.99% |
| Jun 2026 | 26.3% | 9.6% | 9.6% | 7.9% | 9.1% | 5.1% | 6.4% | 5.7% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 1% |
| Jul 2026 | 26.5% | 9.7% | 9.7% | 7.9% | 9% | 5.4% | 6.4% | 4.8% | 5.3% | 4.3% | 3.5% | 4.3% | 2.1% | 1% |
| Aug 2026 | 25.5% | 11.4% | 9.3% | 7.6% | 8.8% | 6.1% | 6.2% | 5.7% | 6.2% | 4.2% | 3.4% | 2.8% | 2% | 0.82% |
| Sep 2026 | 23.9% | 10.7% | 8.7% | 7.2% | 8.3% | 8.3% | 5.8% | 5.2% | 5.9% | 4.8% | 5.9% | 2.6% | 1.9% | 0.94% |
| Oct 2026 | 25.4% | 11.4% | 9.3% | 7.6% | 7.4% | 7.2% | 6.1% | 5.5% | 5.1% | 5.1% | 4.1% | 2.8% | 2% | 1% |
How has branded search for Barton and Bulang & Sons changed worldwide over the last 12 months?
3 findings
- Barton was ahead of Bulang & Sons in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Barton’s share of searches among watch strap brands worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches moved from 10K to 9.7K.
- Across the 12 months ending October 2026, Bulang & Sons’ share of searches among watch strap brands worldwide moved from 3.9% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for watch strap brands worldwide in October 2026?
2 changes
In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.
In October 2026, Bulang & Sons rose from 11th to 10th among watch strap brands worldwide.
How are Barton’s and Bulang & Sons’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Barton’s and Bulang & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barton
2 branded search terms
- barton straps
- barton watch bands
Bulang & Sons
1 branded search term
- bulang and sons
Other head-to-heads among watch strap brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.