Barnett vs Bowtech:Which is more popular?
In September 2026, Barnett had more branded searches than Bowtech among archery brands worldwide. Barnett had about 33,100 branded searches, while Bowtech had 18,100. Barnett made up 15.5% of all archery brand searches we track, and Bowtech accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about archery brands, Bowtech appeared in two of the five answers and Barnett in none.
Who do people search for more?
Barnett, about 83% more searches than Bowtech
Who does AI mention more?
Bowtech, mentioned in 2 of 5 answers, Barnett in 0
Who does AI recommend more?
Bowtech, the only one of the two named
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Top archery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowtech was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Barnett did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hoyt1st
Mathews2nd- PSE3rd
Bear Archery4th- Samick5th
- Bowtech6th
- Win & Win7th
Elite Archery8th
Easton9th- Barnett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about archery brands
5 answers
Asked ChatGPT
“Which archery brand should I buy?”
Asked ChatGPT
“What are the best archery brands?”
Asked ChatGPT
“What's the best archery brand for target practice?”
Searched Google, AI Overview
“archery equipment”
Searched Google, AI Overview
“bow brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Barnett or Bowtech more popular in search?
This chart shows how often people search Google for Barnett and Bowtech by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Barnett, Bowtech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mathews | Barnett | Bear Archery | Hoyt | PSE | Bowtech | Elite Archery | Easton | Win & Win | Samick |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 15% | 15% | 15% | 16.4% | 8.2% | 5.5% | 2% | 0.34% | 0.22% |
| Nov 2025 | 26.9% | 12.1% | 14.7% | 18% | 13.2% | 8.1% | 4.4% | 2% | 0.39% | 0.25% |
| Dec 2025 | 23% | 15.4% | 15.4% | 15.4% | 13.8% | 8.4% | 4.6% | 3.1% | 0.56% | 0.42% |
| Jan 2026 | 19.1% | 10.5% | 15.7% | 15.7% | 15.6% | 12.8% | 5.7% | 3.8% | 0.69% | 0.43% |
| Feb 2026 | 17.6% | 9.6% | 14.4% | 17.6% | 16% | 11.7% | 6.4% | 5.2% | 0.88% | 0.55% |
| Mar 2026 | 17.6% | 9.6% | 17.6% | 14.4% | 16% | 11.7% | 6.4% | 5.2% | 0.95% | 0.48% |
| Apr 2026 | 17.1% | 9.4% | 17.1% | 14% | 15.6% | 14% | 6.2% | 5.1% | 0.93% | 0.65% |
| May 2026 | 17.3% | 9.5% | 17.3% | 14.2% | 15.8% | 11.6% | 7.7% | 5.2% | 0.87% | 0.62% |
| Jun 2026 | 18.7% | 10.2% | 15.2% | 15.2% | 13.9% | 12.5% | 8.3% | 4.5% | 0.88% | 0.55% |
| Jul 2026 | 18.9% | 10.3% | 15.5% | 15.5% | 15.3% | 12.6% | 6.9% | 3.8% | 0.73% | 0.45% |
| Aug 2026 | 23% | 12.6% | 15.4% | 15.4% | 13.8% | 10.3% | 5.6% | 3.1% | 0.46% | 0.3% |
| Sep 2026 | 23.2% | 15.5% | 15.5% | 15.5% | 13.9% | 8.5% | 4.6% | 2.5% | 0.56% | 0.3% |
How has the Barnett and Bowtech comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bowtech took it in January 2026, Barnett took it in August 2026.
- Across the 12 months ending September 2026, Barnett’s share of searches among archery brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Bowtech’s share of searches among archery brands worldwide moved from 8.2% to 8.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for archery brands worldwide in September 2026?
2 changes
In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.
In September 2026, Bowtech lost share of searches among archery brands worldwide, from 10.3% to 8.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barnett’s and Bowtech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among archery brands
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