Balto vs Observe.AI:Which is more popular by branded search?
In August 2026, Balto had more branded searches than Observe.AI among contact centre analytics platforms worldwide. Balto was estimated to have 246K branded searches compared to Observe.AI’s 8.1K, and held a 90.6% Share of Search versus Observe.AI’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Balto or Observe.AI?
Compare the tools that analyse support calls and chats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Balto, Observe.AI. The figures are in the table below the chart.
View monthly share of search table
| Month | Balto | Level AI | Observe.AI | Gong | CallMiner |
|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 2.5% | 2.5% | 2.8% | 0.73% |
| Nov 2025 | 91.7% | 2.5% | 2.5% | 2.8% | 0.58% |
| Dec 2025 | 94.2% | 1.7% | 1.7% | 1.9% | 0.49% |
| Jan 2026 | 91.8% | 2.5% | 3% | 2% | 0.73% |
| Feb 2026 | 90.3% | 3% | 3% | 2.9% | 0.88% |
| Mar 2026 | 87.9% | 3.5% | 2.9% | 4.8% | 0.86% |
| Apr 2026 | 88.1% | 3.5% | 2.9% | 4.8% | 0.68% |
| May 2026 | 88.9% | 3.6% | 2.9% | 4% | 0.69% |
| Jun 2026 | 86.5% | 3.5% | 3.5% | 5.7% | 0.82% |
| Jul 2026 | 89.4% | 2.9% | 2.9% | 4% | 0.69% |
| Aug 2026 | 90.6% | 3% | 3% | 2.8% | 0.7% |
| Sep 2026 | — | — | — | — | — |
How has the Balto and Observe.AI comparison changed over the last 12 months?
3 findings
- Balto was ahead of Observe.AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide moved from 91.6% to 90.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Observe.AI’s estimated Share of Search among contact centre analytics platforms worldwide moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for contact centre analytics platforms worldwide in August 2026?
2 changes
In August 2026, Balto gained estimated Share of Search among contact centre analytics platforms worldwide, from 89.4% to 90.6%.
In August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Balto’s and Observe.AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balto
1 branded search term
- balto
Observe.AI
2 branded search terms
- observe ai
- observe.ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.