Brandwave

How popular isBalto in search?

In August 2026, there were an estimated 246K branded searches for Balto worldwide which is down 18.3% over the last 11 months. Balto holds 90.6% estimated Share of Search among contact centre analytics platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Balto90.6%
  2. Level AI3%
  3. Observe.AI3%
  4. Gong2.8%
  5. CallMiner0.7%
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Which contact centre analytics platforms compete with Balto?

Balto against contact centre analytics platforms worldwide, by month

Share of Search by month for Balto, Level AI, Observe.AI, Gong. The figures are in the table below the chart.

View monthly share of search table
MonthBaltoLevel AIObserve.AIGongCallMiner
Oct 202591.6%2.5%2.5%2.8%0.73%
Nov 202591.7%2.5%2.5%2.8%0.58%
Dec 202594.2%1.7%1.7%1.9%0.49%
Jan 202691.8%2.5%3%2%0.73%
Feb 202690.3%3%3%2.9%0.88%
Mar 202687.9%3.5%2.9%4.8%0.86%
Apr 202688.1%3.5%2.9%4.8%0.68%
May 202688.9%3.6%2.9%4%0.69%
Jun 202686.5%3.5%3.5%5.7%0.82%
Jul 202689.4%2.9%2.9%4%0.69%
Aug 202690.6%3%3%2.8%0.7%
Sep 2026—————

  1. 1.Balto

    90.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Level AI

    3%

    Moved from 3rd to 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Observe.AI

    3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gong

    2.8%

    Moved from 2nd to 4th. 7.5K estimated branded searches, -30.9% vs prior month. Share -1.2 points.

  5. 5.CallMiner

    0.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Balto and its closest rivals

How has branded search demand for Balto changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Balto worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide decreased from 91.6% to 90.6%.
  • Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 94.2% in December 2025 and was lowest at 86.5% in June 2026.

How did search popularity change for contact centre analytics platforms worldwide in August 2026?

  1. In August 2026, Balto gained estimated Share of Search among contact centre analytics platforms worldwide, from 89.4% to 90.6%.

  2. In August 2026, Gong lost estimated Share of Search among contact centre analytics platforms worldwide, from 4% to 2.8%.

  3. In August 2026, Level AI rose from 3rd to 2nd among contact centre analytics platforms worldwide.

  4. In August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.

  5. Estimated monthly branded searches for CallMiner worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How is Balto measured?

Brandwave collects information about searches that people make online using Balto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • balto

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How the Brand Demand Index is measured

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