Brandwave

Baggu vs Tory Burch:Which is more popular?

In September 2026, Baggu had more branded searches than Tory Burch among tote bag brands worldwide. Baggu had about 368,000 branded searches, while Tory Burch had 18,100. Baggu made up 28.5% of all tote bag brand searches we track, and Tory Burch accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about tote bag brands, Baggu appeared in three of the five answers and Tory Burch in one. Baggu was mentioned before Tory Burch in every answer.

Among tote bag brands worldwide in September 2026

Who do people search for more?

Baggu, about 20 searches for every 1 for Tory Burch

Baggu 368K searchesTory Burch 18.1K searches

Who does AI mention more?

Baggu, mentioned in 3 of 5 answers, Tory Burch in 1

Baggu in 3 of 5Tory Burch in 1 of 5

Who does AI recommend more?

Baggu, named ahead of Tory Burch in every answer

Baggu first in 3Tory Burch never first

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Top tote bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baggu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tory Burch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Baggu was listed before Tory Burch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L.L.Bean1st
  2. Longchamp2nd
  3. Baggu3rd
  4. Marc Jacobs4th
  5. Cuyana5th
  6. Kate Spade6th
  7. Tory Burch7th
  8. Dagne Dover8th
  9. Goyard9th
  10. Coach–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about tote bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Baggu or Tory Burch more popular in search?

This chart shows how often people search Google for Baggu and Tory Burch by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.

Baggu and Tory Burch among tote bag brands worldwide, by month

Share of searches by month for Baggu, Tory Burch. The figures are in the table below the chart.

View monthly share of searches table
MonthBagguLongchampCoachMarc JacobsGoyardL.L.BeanTory BurchKate SpadeLululemonLo & SonsMichael KorsCuyanaDagne Dover
Oct 202523.4%16.3%15.6%22.7%8.6%4.7%3.8%1.2%0.94%0.77%0.63%0.94%0.51%
Nov 202527.7%18%12.4%19.7%10.2%5.6%1.4%1.4%1.1%1.1%0.75%0.5%0.27%
Dec 202523.4%18.5%15.6%21.4%8.6%4.7%1.7%1.1%1.1%0.94%0.77%1.1%0.94%
Jan 202628.2%18.3%15.4%18.3%8.4%4.6%1.7%1.1%1.4%0.93%0.76%0.51%0.41%
Feb 202632.2%17.1%14.5%17.1%7.9%4.3%1.6%1.1%1.3%1.1%1.1%0.47%0.25%
Mar 202633.4%14.5%14.9%17.7%8.2%5.5%1.3%1.1%1.1%0.9%0.6%0.49%0.22%
Apr 202629.5%15.7%13.2%18.1%8.8%8.8%1.5%1.2%0.97%0.97%0.65%0.43%0.23%
May 202631.4%13.6%11.5%19.2%9.4%9.4%1.3%1.3%0.84%0.84%0.56%0.46%0.25%
Jun 202628.9%15.3%12.9%17.7%10.6%8.6%1.4%1.2%1.2%0.78%0.64%0.52%0.23%
Jul 202627.3%15.5%18.2%13.7%10%10%1.3%0.9%1.1%0.73%0.6%0.49%0.18%
Aug 202629.3%18.9%19.6%12%8.8%5.9%1.4%0.96%1.2%0.64%0.64%0.53%0.19%
Sep 202628.5%18.5%15.5%14.3%10.4%7%1.4%1.1%1.1%0.77%0.63%0.51%0.19%

Tory Burch sells other things too, so only its searches that name this product count here, like “tory burch tote”.

How has the Baggu and Tory Burch comparison changed over the last 12 months?

3 findings
  • Baggu was ahead of Tory Burch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baggu’s share of searches among tote bag brands worldwide moved from 23.4% to 28.5%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Tory Burch’s share of searches among tote bag brands worldwide moved from 3.8% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 18.1K.

How did search popularity change for tote bag brands worldwide in September 2026?

2 changes

  1. In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.

  2. Estimated monthly branded searches for Tory Burch worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baggu’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baggu

1 branded search term

  • baggu

Tory Burch

1 branded search term

  • tory burch tote

How the Brand Demand Index is measured

Other head-to-heads among tote bag brands

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