BabyCentre vs Huckleberry:Which is searched more?
In September 2026, Huckleberry had more branded searches than BabyCentre among pregnancy and baby apps worldwide. Huckleberry was estimated to have 450K branded searches compared to BabyCentre’s 1K, and held a 54.9% Share of Search versus BabyCentre’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyCentre or Huckleberry?
Compare the pregnancy and baby apps people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huckleberry, BabyCentre. The figures are in the table below the chart.
View monthly share of search table
| Month | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|
| Oct 2025 | 64.5% | 35.3% | 0.19% |
| Nov 2025 | 64.5% | 35.3% | 0.19% |
| Dec 2025 | 64.5% | 35.3% | 0.19% |
| Jan 2026 | 59.8% | 40% | 0.21% |
| Feb 2026 | 59.8% | 40% | 0.16% |
| Mar 2026 | 59.8% | 40% | 0.17% |
| Apr 2026 | 59.8% | 40% | 0.17% |
| May 2026 | 59.8% | 40% | 0.17% |
| Jun 2026 | 59.8% | 40% | 0.17% |
| Jul 2026 | 59.8% | 40% | 0.17% |
| Aug 2026 | 54.9% | 44.9% | 0.16% |
| Sep 2026 | 54.9% | 44.9% | 0.12% |
How has the BabyCentre and Huckleberry comparison changed over the last 12 months?
3 findings
- Huckleberry was ahead of BabyCentre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps worldwide moved from 0.19% to 0.12%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps worldwide moved from 64.5% to 54.9%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for pregnancy and baby apps worldwide in September 2026?
2 changes
Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Huckleberry worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among pregnancy and baby apps
How each brand is measured
Brandwave collects information about searches that people make online using BabyCentre’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyCentre
1 branded search term
- babycentre
Huckleberry
1 branded search term
- huckleberry
Put your own brand in this comparison
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