Brandwave

Pregnancy and baby apps:Which are searched most?

In September 2026, Huckleberry was the most searched among pregnancy and baby apps worldwide, with an estimated 450K branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Huckleberry54.9%
  2. The Bump44.9%
  3. BabyCentre0.12%

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Share of SearchLeaderboard

Compare the pregnancy and baby apps people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pregnancy and baby apps worldwide, by month

Share of Search by month for Huckleberry, The Bump. The figures are in the table below the chart.

View monthly share of search table
MonthHuckleberryThe BumpBabyCentre
Oct 202564.5%35.3%0.19%
Nov 202564.5%35.3%0.19%
Dec 202564.5%35.3%0.19%
Jan 202659.8%40%0.21%
Feb 202659.8%40%0.16%
Mar 202659.8%40%0.17%
Apr 202659.8%40%0.17%
May 202659.8%40%0.17%
Jun 202659.8%40%0.17%
Jul 202659.8%40%0.17%
Aug 202654.9%44.9%0.16%
Sep 202654.9%44.9%0.12%

This month’s ranking, September 2026

  1. 1.Huckleberry

    54.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.The Bump

    44.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BabyCentre

    0.12%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pregnancy and baby apps worldwide?

In September 2026, Huckleberry was the most searched among pregnancy and baby apps worldwide, with an estimated 450K branded searches and 54.9% estimated Share of Search within this set. The Bump is in 2nd place, 10 percentage points behind at 44.9% Share of Search.

Global pregnancy and baby apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Huckleberry64.5% → 54.9%64.5%Oct 202554.9%Aug 20261st
The Bump35.3% → 44.9%44.9%Sep 202635.3%Oct 20252nd
BabyCentre0.19% → 0.12%0.21%Jan 20260.12%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps worldwide decreased from 64.5% to 54.9%.
  • Across the 12 months ending September 2026, The Bump’s estimated Share of Search among pregnancy and baby apps worldwide increased from 35.3% to 44.9%.
  • Across the 12 months ending September 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps worldwide peaked at 64.5% in October 2025 and was lowest at 54.9% in August 2026.
  • Across the 12 months ending September 2026, BabyCentre held steady: its estimated Share of Search among pregnancy and baby apps worldwide moved less than 0.5 percentage points.

How did search popularity change for pregnancy and baby apps worldwide in September 2026?

  1. Estimated monthly branded searches for The Bump worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  3. Estimated monthly branded searches for Huckleberry worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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