How popular isHuckleberry in search?
In September 2026, there were an estimated 450K branded searches for Huckleberry worldwide which is down 18.2% over the last 12 months. Huckleberry holds 22.1% estimated Share of Search among pregnancy and baby apps worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pregnancy+59.8%
Huckleberry22.1%
The Bump18%
BabyCentre0.05%
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Which pregnancy and baby apps compete with Huckleberry?
Share of Search by month for Pregnancy+, Huckleberry, The Bump. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 54% | 29.7% | 16.2% | 0.09% |
| Nov 2025 | 54% | 29.7% | 16.2% | 0.09% |
| Dec 2025 | 54% | 29.7% | 16.2% | 0.09% |
| Jan 2026 | 61.8% | 22.8% | 15.3% | 0.08% |
| Feb 2026 | 61.9% | 22.8% | 15.2% | 0.06% |
| Mar 2026 | 57.1% | 25.7% | 17.2% | 0.07% |
| Apr 2026 | 57.1% | 25.7% | 17.2% | 0.07% |
| May 2026 | 57.1% | 25.7% | 17.2% | 0.07% |
| Jun 2026 | 57.1% | 25.7% | 17.2% | 0.07% |
| Jul 2026 | 57.1% | 25.7% | 17.2% | 0.07% |
| Aug 2026 | 55% | 24.7% | 20.2% | 0.07% |
| Sep 2026 | 59.8% | 22.1% | 18% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 1.2M | +22% | +4.9 points | |
| 2, held 2nd | 22.1% | 450K | 0% | -2.7 points | |
| 3, held 3rd | 18% | 368K | 0% | -2.2 points | |
| 4, held 4th | 0.05% | 1K | -23.1% | 0 points |
59.8%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.
22.1%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.7 points.
3.
The Bump18%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -2.2 points.
0.05%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between Huckleberry and its closest rivals
Every comparison with Huckleberry
3 comparisons
How has branded search demand for Huckleberry changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huckleberry worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps worldwide decreased from 29.7% to 22.1%.
How did search popularity change for pregnancy and baby apps worldwide in September 2026?
4 changes
In September 2026, Pregnancy+ gained estimated Share of Search among pregnancy and baby apps worldwide, from 55% to 59.8%.
In September 2026, Huckleberry lost estimated Share of Search among pregnancy and baby apps worldwide, from 24.7% to 22.1%.
In September 2026, The Bump lost estimated Share of Search among pregnancy and baby apps worldwide, from 20.2% to 18%.
Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How is Huckleberry measured?
Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- huckleberry
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