How popular isBabyCentre in search?
In September 2026, there were an estimated 1K branded searches for BabyCentre worldwide which is down 37.5% over the last 12 months. BabyCentre holds 0.12% estimated Share of Search among pregnancy and baby apps worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Huckleberry54.9%
The Bump44.9%
BabyCentre0.12%
Follow BabyCentre and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pregnancy and baby apps compete with BabyCentre?
Share of Search by month for Huckleberry, The Bump, BabyCentre. The figures are in the table below the chart.
View monthly share of search table
| Month | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|
| Oct 2025 | 64.5% | 35.3% | 0.19% |
| Nov 2025 | 64.5% | 35.3% | 0.19% |
| Dec 2025 | 64.5% | 35.3% | 0.19% |
| Jan 2026 | 59.8% | 40% | 0.21% |
| Feb 2026 | 59.8% | 40% | 0.16% |
| Mar 2026 | 59.8% | 40% | 0.17% |
| Apr 2026 | 59.8% | 40% | 0.17% |
| May 2026 | 59.8% | 40% | 0.17% |
| Jun 2026 | 59.8% | 40% | 0.17% |
| Jul 2026 | 59.8% | 40% | 0.17% |
| Aug 2026 | 54.9% | 44.9% | 0.16% |
| Sep 2026 | 54.9% | 44.9% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 450K | 0% | 0 points | |
| 2, held 2nd | 44.9% | 368K | 0% | 0 points | |
| 3, held 3rd | 0.12% | 1K | -23.1% | 0 points |
54.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.
2.
The Bump44.9%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
0.12%
Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between BabyCentre and its closest rivals
Every comparison with BabyCentre
2 comparisons
How has branded search demand for BabyCentre changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BabyCentre worldwide fell from 1.6K to 1K.
- Across the 12 months ending September 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps worldwide held steady, from 0.19% to 0.12%.
How did search popularity change for pregnancy and baby apps worldwide in September 2026?
3 changes
Estimated monthly branded searches for The Bump worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Huckleberry worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How is BabyCentre measured?
Brandwave collects information about searches that people make online using BabyCentre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- babycentre
Do you work for BabyCentre? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is BabyCentre your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.