Brandwave

B2B International vs GfK:Which is more popular?

In September 2026, GfK had more branded searches than B2B International among market research companies worldwide. GfK had about 90,500 branded searches, while B2B International had 720. GfK made up 8.9% of all market research company searches we track, and B2B International accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about market research companies, B2B International appeared in two of the five answers and GfK in none.

Among market research companies worldwide in September 2026

Who do people search for more?

GfK, about 126 searches for every 1 for B2B International

GfK 90.5K searchesB2B International 720 searches

Who does AI mention more?

B2B International, mentioned in 2 of 5 answers, GfK in 0

B2B International in 2 of 5GfK in 0 of 5

Who does AI recommend more?

B2B International, the only one of the two named

B2B International first in 2GfK never named

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Top market research companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, B2B International was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. GfK did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ipsos1st
  2. Kantar2nd
  3. Nielsen3rd
  4. NielsenIQ4th
  5. Forrester Research5th
  6. Circana6th
  7. YouGov7th
  8. Touchstone Research8th
  9. Mintel9th
  10. +2 more
  11. GfK–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ipsos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NielsenIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forrester Research3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nielsen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • B2B International2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Touchstone Research2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GfK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about market research companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is B2B International or GfK more popular in search?

This chart shows how often people search Google for B2B International and GfK by name. Each line represents a brand's share of searches for all 13 market research companies we track, month by month, from English-language searches worldwide.

B2B International and GfK among market research companies worldwide, by month

Share of searches by month for GfK, B2B International. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosYouGovNielsenIQGfKKantarCircanaEuromonitorMintelVerianNielsenForrester ResearchB2B InternationalTouchstone Research
Oct 202525.8%21.1%19.1%9.4%11.6%2.8%2.8%4.2%1.3%1%0.57%0.08%0.03%
Nov 202519.7%24.1%22.3%10.8%10.8%2.7%3.2%3.2%1.2%1.4%0.43%0.09%0.03%
Dec 202522.1%22.1%24.6%10%10%3%2.4%3%1.1%1.1%0.48%0.08%0.02%
Jan 202619.8%24.2%26.4%8.9%8.9%2.7%2.7%3.3%1.2%1.5%0.43%0.09%0.03%
Feb 202621.5%21.5%24.4%9.7%9.7%2.9%2.9%4.3%1.1%1.3%0.58%0.09%0.04%
Mar 202622.8%22.8%21.2%10.2%10.2%3.1%3.1%3.8%1.4%0.92%0.5%0.08%0.04%
Apr 202627.4%22.4%20.8%8.2%10%2.5%2.5%3.7%1.1%0.9%0.4%0.07%0.04%
May 202624.2%24.2%22.5%7.3%10.8%2.7%2.2%3.3%1.2%1.2%0.35%0.07%0.03%
Jun 202630.4%20.3%23.1%6.1%9.2%2.7%2.2%2.7%1.2%1.5%0.36%0.07%0.02%
Jul 202621.8%26.7%24.7%6.6%9.8%2.9%2%2.4%1.1%1.6%0.39%0.08%0.03%
Aug 202626%21.3%24.1%7.8%9.6%2.9%2.3%2.3%1.3%1.9%0.38%0.08%0.03%
Sep 202624.1%24.1%22.4%8.9%8.9%3.2%2.7%2.7%1.5%1.2%0.35%0.07%0.03%

How has the B2B International and GfK comparison changed over the last 12 months?

3 findings

How did search popularity change for market research companies worldwide in September 2026?

2 changes

  1. In September 2026, GfK overtook Kantar to rank 4th among market research companies worldwide, with 8.9% of the searches.

  2. Estimated monthly branded searches for B2B International worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using B2B International’s and GfK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B2B International

1 branded search term

  • b2b international

GfK

1 branded search term

  • gfk

How the Brand Demand Index is measured

Other head-to-heads among market research companies

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