AYTM vs Pollfish:Which is more popular by branded search?
In August 2026, Pollfish had more branded searches than AYTM among consumer research platforms worldwide. Pollfish was estimated to have 5.5K branded searches compared to AYTM’s 120, and held an 86.8% Share of Search versus AYTM’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AYTM or Pollfish?
Compare platforms for studying audiences, testing concepts, and understanding consumer needs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pollfish, AYTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Pollfish | Cint | Attest | Suzy | AYTM |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 5.4% | 3.8% | 4.1% | 1.3% |
| Nov 2025 | 86.3% | 4.2% | 4.2% | 4% | 1.3% |
| Dec 2025 | 83.8% | 5.6% | 4.7% | 4.5% | 1.4% |
| Jan 2026 | 85.3% | 4.5% | 5.1% | 3.7% | 1.3% |
| Feb 2026 | 85.7% | 4% | 4.4% | 4.5% | 1.4% |
| Mar 2026 | 87.1% | 4% | 3.4% | 4% | 1.4% |
| Apr 2026 | 86% | 5.2% | 3.2% | 4.1% | 1.6% |
| May 2026 | 86.2% | 4.9% | 3.7% | 3.3% | 1.9% |
| Jun 2026 | 86.8% | 4.1% | 4% | 3.5% | 1.6% |
| Jul 2026 | 87.4% | 5% | 3.1% | 2.9% | 1.6% |
| Aug 2026 | 86.8% | 4.1% | 3.7% | 3.5% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the AYTM and Pollfish comparison changed over the last 12 months?
3 findings
- Pollfish was ahead of AYTM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AYTM’s estimated Share of Search among consumer research platforms worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 90 to 120.
- Across the 11 months ending August 2026, Pollfish’s estimated Share of Search among consumer research platforms worldwide moved from 85.3% to 86.8%, and its estimated monthly branded searches moved from 5.8K to 5.5K.
How did search popularity change for consumer research platforms worldwide in August 2026?
2 changes
In August 2026, Pollfish lost estimated Share of Search among consumer research platforms worldwide, from 87.4% to 86.8%.
Estimated monthly branded searches for AYTM worldwide rose 33.3% over 11 measured months, from 90 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AYTM’s and Pollfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.