Ayrtek vs Masuri:Which is more popular by branded search?
In August 2026, Masuri had more branded searches than Ayrtek among cricket helmets worldwide. Masuri was estimated to have 480 branded searches compared to Ayrtek’s 90, and held a 1.1% Share of Search versus Ayrtek’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ayrtek or Masuri?
Compare the cricket helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masuri, Ayrtek. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | SG | Gunn & Moore | Shrey | Masuri | Ayrtek |
|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 20.6% | 7.4% | 1.8% | 0.99% | 0.18% |
| Nov 2025 | 67.9% | 20.3% | 9% | 1.5% | 1.2% | 0.14% |
| Dec 2025 | 68.5% | 20.5% | 7.5% | 1.8% | 1.5% | 0.19% |
| Jan 2026 | 65.7% | 24% | 7.1% | 1.7% | 1.2% | 0.18% |
| Feb 2026 | 68.7% | 20.5% | 7.5% | 1.8% | 1.2% | 0.23% |
| Mar 2026 | 73.3% | 17.9% | 6.5% | 1.3% | 0.87% | 0.13% |
| Apr 2026 | 73% | 17.8% | 6.5% | 1.5% | 1.1% | 0.13% |
| May 2026 | 73.4% | 18% | 6.6% | 1.2% | 0.72% | 0.11% |
| Jun 2026 | 68% | 20.3% | 9.1% | 1.5% | 0.99% | 0.15% |
| Jul 2026 | 64.7% | 23.6% | 8.6% | 1.7% | 1.1% | 0.17% |
| Aug 2026 | 64.4% | 23.5% | 8.6% | 2.1% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ayrtek and Masuri comparison changed over the last 12 months?
3 findings
- Masuri was ahead of Ayrtek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ayrtek’s estimated Share of Search among cricket helmets worldwide moved from 0.18% to 0.21%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, Masuri’s estimated Share of Search among cricket helmets worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for cricket helmets worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ayrtek’s and Masuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.